Conceptualising influencer marketing D Bakker Journal of emerging trends in marketing and management 1 (1), 79-87, 2018 | 137 | 2018 |
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers D Bakker Springer, 2015 | 11 | 2015 |
Entrepreneurial startup ecosystems: What can smaller ecosystems learn from their top-tier counterparts? Present considerations and future directions M Blaga, D Bakker | 2 | 2021 |
Expectations of an Undergraduate Overseas Business Intern? Exploring the Necessary School-Knowledge and Personal Traits N Ding, D Bakker, T English, T Bonsing Journal of teaching in international business 30 (4), 373-396, 2019 | 2 | 2019 |
How do Hofstede’s cultural dimensions apply when teaching abroad? D Bakker Borderlands: the internationalisation of higher education teaching practices …, 2022 | 1 | 2022 |
Innovativeness, entrepreneurial tendencies and cultural differences T Brandt, I Wanasika, M Dubickis, S Treacy, H Pihlajarinne, R Acocella, ... Würzburg International Business Forum, 44-52, 2022 | 1 | 2022 |
The power of social media in a pandemic: the case of smoke-free Beijing’s catering industry X Tian, D Bakker Tobacco Regulatory Science 7 (5), 3133-3149, 2021 | 1 | 2021 |
Startup perspectives: startup ecosystems in the Ems Dollart region D Bakker, M Blaga, A Wolf | 1 | 2019 |
Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model S Haas, D Bakker, T Raabe International Marketing Trends Conference, 2014 | 1 | 2014 |
With or Without You: Consumer Acceptance of Two National Brand Portfolio Extension Options D Bakker, M Nenycz-Thiel ANZMAC, 2011 | 1 | 2011 |
Vom Billigproduzenten zum Technologieführer:‚Made in China ‘im 21. Jahrhundert D Bakker Hanzehogeschool Groningen, 2023 | | 2023 |
Entrepreneurship Education the Ems-Dollart-Region D Bakker, A Wolf | | 2023 |
Cultural differences and entrepreneurial needs I Wanasika, D Bakker, R Wehner, G Ahmed, M Bakhadirov, L Rong, ... International Business with New Challenges and Entrepreneurial Opportunities …, 2023 | | 2023 |
Cultural differences and entrepreneurial needs T Brandt, I Wanasika, D Bakker, R Wehner, G Ahmed, M Bakhadirov, ... 6th International Business Conference Proceedings: international Business …, 2023 | | 2023 |
Forget Amsterdam and Berlin: Start your business in the Ems-Dollart-region D Bakker, N Droste, R Langenberg, E Vente | | 2022 |
Innovation orientation and needed qualities towards entrepreneurship I Wanasika, T Brandt, M Dubickis, S Treacy, H Pihlajarinne, R Acocella, ... Tulevaisuudenkestävä bisnes–osaaminen systeemeissä: kestävä kasvu ja …, 2022 | | 2022 |
Innovation orientation and cultural differences I Wanasika, T Brandt, M Dubickis, S Treacy, H Pihlajarinne, R Acocella, ... Tulevaisuudenkestävä bisnes–osaaminen systeemeissä: tulevaisuuslukutaito ja …, 2022 | | 2022 |
Cultural impact on entrepreneurial expectations T Brandt, I Wanasika, M Dubickis, S Treacy, H Pihlajarinne, R Acocella, ... Würzburg International Business Forum, 10-16, 2022 | | 2022 |
Race Against The Algorithm D Bakker Hanzehogeschool Groningen, 2021 | | 2021 |
The power of Social Media in a Pandemic T XiaoRan, D Bakker Hanzehogeschool Groningen, 2021 | | 2021 |