Joan L. Giese
Joan L. Giese
Scholarly Associate Professor of Marketing, Washington State University
Verified email at wsu.edu
Title
Cited by
Cited by
Year
Defining consumer satisfaction
JL Giese, JA Cote
Academy of marketing science review 1 (1), 1-22, 2000
25532000
Customer retailer loyalty in the context of multiple channel strategies
DW Wallace, JL Giese, JL Johnson
Journal of retailing 80 (4), 249-263, 2004
8252004
Impression management using typeface design
PW Henderson, JL Giese, JA Cote
Journal of marketing 68 (4), 60-72, 2004
3892004
Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information
JZ Sojka, JL Giese
Psychology & Marketing 23 (12), 995-1014, 2006
1182006
Thinking and/or feeling: an examination of interaction between processing styles
JZ Sojka, JL Giese
ACR North American Advances, 1997
991997
Using type font characteristics to communicate brand personality of new brands
B Grohmann, JL Giese, ID Parkman
Journal of Brand Management 20 (5), 389-403, 2013
962013
The influence of personality traits on the processing of visual and verbal information
JZ Sojka, JL Giese
Marketing Letters 12 (1), 91-106, 2001
842001
Effects of product-specific word-of-mouth communication on product category involvement
JL Giese, ER Spangenberg, AE Crowley
Marketing Letters 7 (2), 187-199, 1996
531996
Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength
JL Giese, K Malkewitz, UR Orth, PW Henderson
Journal of Business Research 67 (6), 1154-1161, 2014
492014
Using individual differences to detect customer shopping behaviour
JZ Sojka, JL Giese
The International Review of Retail, Distribution and Consumer Research 13 (4 …, 2003
252003
Retailer evaluation: the crucial link between in-store processes and shopping outcomes
E Gurel-Atay, JL Giese, J Godek
The International Review of Retail, Distribution and Consumer Research 20 (3 …, 2010
132010
The relationship between processing styles and self-control behavioral characteristics
J Giese, J Sojka
Marketing Letters 9 (4), 371-382, 1998
131998
An exploratory study of word‐of‐mouth communication in a hierarchy of effects context
ER Spangenberg, JL Giese
Communication Research Reports 14 (1), 88-96, 1997
121997
The effect of product-level standards of comparison on consumer satisfaction
J Giese, J Cote, P Henderson
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 10, 1997
101997
Feeling, thinking, and differential decision making under risk
S Andrews, J Giese, D Boush
ACR North American Advances, 2010
22010
Defining Consumer Satisfaction Giese and Cote/Defining Consumer Satisfaction
JL Giese, JA Cote
2
Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions
EG Atay, J Giese, J Godek
ACR North American Advances, 2008
2008
Conceptualizing consumer satisfaction: A definition, properties, and contextual influences.
JL Giese
1997
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Articles 1–18