Joan L. Giese
Joan L. Giese
Scholarly Associate Professor of Marketing, Washington State University
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Defining consumer satisfaction
JL Giese, JA Cote
Academy of marketing science review 1 (1), 1-22, 2000
Customer retailer loyalty in the context of multiple channel strategies
DW Wallace, JL Giese, JL Johnson
Journal of retailing 80 (4), 249-263, 2004
Impression management using typeface design
PW Henderson, JL Giese, JA Cote
Journal of marketing 68 (4), 60-72, 2004
Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information
JZ Sojka, JL Giese
Psychology & Marketing 23 (12), 995-1014, 2006
Thinking and/or feeling: an examination of interaction between processing styles
JZ Sojka, JL Giese
ACR North American Advances, 1997
Using type font characteristics to communicate brand personality of new brands
B Grohmann, JL Giese, ID Parkman
Journal of Brand Management 20 (5), 389-403, 2013
The influence of personality traits on the processing of visual and verbal information
JZ Sojka, JL Giese
Marketing Letters 12 (1), 91-106, 2001
Effects of product-specific word-of-mouth communication on product category involvement
JL Giese, ER Spangenberg, AE Crowley
Marketing Letters 7 (2), 187-199, 1996
Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength
JL Giese, K Malkewitz, UR Orth, PW Henderson
Journal of Business Research 67 (6), 1154-1161, 2014
Using individual differences to detect customer shopping behaviour
JZ Sojka, JL Giese
The International Review of Retail, Distribution and Consumer Research 13 (4 …, 2003
Retailer evaluation: the crucial link between in-store processes and shopping outcomes
E Gurel-Atay, JL Giese, J Godek
The International Review of Retail, Distribution and Consumer Research 20 (3 …, 2010
The relationship between processing styles and self-control behavioral characteristics
J Giese, J Sojka
Marketing Letters 9 (4), 371-382, 1998
An exploratory study of word‐of‐mouth communication in a hierarchy of effects context
ER Spangenberg, JL Giese
Communication Research Reports 14 (1), 88-96, 1997
The effect of product-level standards of comparison on consumer satisfaction
J Giese, J Cote, P Henderson
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 10, 1997
Feeling, thinking, and differential decision making under risk
S Andrews, J Giese, D Boush
ACR North American Advances, 2010
Defining Consumer Satisfaction Giese and Cote/Defining Consumer Satisfaction
JL Giese, JA Cote
Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions
EG Atay, J Giese, J Godek
ACR North American Advances, 2008
Conceptualizing consumer satisfaction: A definition, properties, and contextual influences.
JL Giese
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