| Negative outcomes of positive brand relationships K Jain, I Sharma Journal of Consumer Marketing 36 (7), 986-1002, 2019 | 73 | 2019 |
| Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment I Sharma, K Jain, A Behl Journal of Business Research 121, 696-712, 2020 | 40 | 2020 |
| The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations A Behl, M Chavan, K Jain, I Sharma, VE Pereira, JZ Zhang International Journal of Manpower 43 (2), 569-586, 2021 | 33 | 2021 |
| Gamifying the gig: transitioning the dark side to bright side of online engagement A Behl, P Sheorey, K Jain, M Chavan, I Jajodia, ZJ Zhang Australasian Journal of Information Systems 25, 1-34, 2021 | 30 | 2021 |
| An empirical study of factors determining wearable fitness tracker continuance among actual users K Jain, I Sharma, G Singh International Journal of Technology Marketing 13 (1), 83-109, 2018 | 24 | 2018 |
| The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM I Sharma, K Jain, R Gupta Journal of Asia Business Studies 16 (4), 652-675, 2022 | 21 | 2022 |
| Mobile health (mHealth) application loyalty in young consumers M Soni, K Jain, I Jajodia Young Consumers 22 (3), 429-455, 2021 | 18 | 2021 |
| Brand bravery: Conceptualization, scale development and validation K Jain, I Jajodia, P Sharma, G Singh Journal of Product & Brand Management 30 (8), 1212-1228, 2021 | 17 | 2021 |
| Empirical investigation of participation on crowdsourcing platforms: A gamified approach A Behl, P Sheorey, M Chavan, K Jain, I Jajodia Journal of Global Information Management (JGIM) 29 (6), 1-27, 2021 | 16 | 2021 |
| Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability I Sharma, K Jain, G Singh Online Information Review 44 (7), 1421-1441, 2020 | 15 | 2020 |
| Voice of the stars-exploring the outcomes of online celebrity activism K Jain, I Sharma, A Behl Journal of Strategic Marketing, 1-22, 2021 | 11 | 2021 |
| Motives of the self and brand hate I Sharma, K Jain, A Behl Journal of Consumer Marketing 39 (7), 708-725, 2022 | 8 | 2022 |
| The determinants of selfie-clicking behavior I Jajodia, K Jain, S Gautam IUP Journal of Management Research 18 (1), 64-78, 2019 | 7 | 2019 |
| Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness I Sharma, K Jain, A Behl, A Baabdullah, M Giannakis, Y Dwivedi Internet Research 33 (5), 1727-1749, 2023 | 5 | 2023 |
| Negative eWOM on social media: role of individual, contextual and social determinants I Sharma, K Jain International Journal of Internet Marketing and Advertising 14 (4), 377-398, 2020 | 3 | 2020 |
| Deciphering factors that make a narcissistically loved salon brand A Sarkar, J Gahlot Sarkar, K Jain, I Sharma International Journal of Retail & Distribution Management 51 (11), 1497-1515, 2023 | 1 | 2023 |
