| Understanding the relationships between social media influencers and their followers: the moderating role of closeness BJ Taillon, SM Mueller, CM Kowalczyk, DN Jones Journal of Product & Brand Management 29 (6), 767-782, 2020 | 260 | 2020 |
| Strategic consequences of self-service technology evaluations BJ Taillon, BA Huhmann Journal of Strategic Marketing 27 (3), 268-279, 2019 | 38 | 2019 |
| The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-19 E Mai, BJ Taillon, DL Haytko Journal of Marketing Management 37 (17-18), 1933-1953, 2021 | 7 | 2021 |
| Gleaning: Turning food waste at farms into marketable products CM Kowalczyk, BJ Taillon, L Hearn Food waste management: Solving the wicked problem, 347-366, 2020 | 6 | 2020 |
| COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply? DL Haytko, E Mai, BJ Taillon Health Marketing Quarterly 38 (2-3), 98-115, 2021 | 4 | 2021 |
| How advertisements mixing black and white actors affect consumer intent: Perceived authenticity can strengthen responses to interracial advertising ES Mai, DL Haytko, BJ Taillon Journal of Advertising Research 62 (3), 252-270, 2022 | 3 | 2022 |
| Risky Business: Consumer Attitudes, Perceptions, and Consumption Behaviors During COVID-19 BJ Taillon, E Mai, DL Haytko Basic and Applied Social Psychology 44 (2), 47-65, 2022 | 1 | 2022 |
| Navigating farm waste problems: introducing the Gleaning Innovation Framework SM Mueller, CM Kowalczyk, BJ Taillon, WJ Rowe International Journal of Retail & Distribution Management, 2023 | | 2023 |
| Correction to: Brand Hate and Diversity: An Abstract E Mai, BJ Taillon, DL Haytko Academy of Marketing Science Annual Conference, C1-C1, 2022 | | 2022 |
| Brand Hate and Diversity: An Abstract E Mai, BJ Taillon, DL Haytko Academy of Marketing Science Annual Conference, 223-224, 2022 | | 2022 |
| Self-Customizable Online Courses: One Size Does Not Fit All MR Hyman, W Zhou, BJ Taillon, SD Steiner Journal of Higher Education Theory and Practice 21 (3), 2021 | | 2021 |
| Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust: Anthropomorphism and Non-Branded Device Messages S Ketron, B Taillon, C Kowalczyk ACR North American Advances, 2018 | | 2018 |
| Consumer Responses to Implied Motion in Advertising BJ Taillon New Mexico State University, 2017 | | 2017 |
| Consumer intentions to get the COVID-19 vaccine: A protection motivation theory explanation ES Mai, B Taillon, DL Haytko | | |
