| Corporate social responsibility: Concepts and cases: The Indian experience CV Baxi, A Prasad Excel Books India, 2005 | 83 | 2005 |
| Measuring consumer-based brand equity for Indian business schools A Aggarwal Sharma, VR Rao, S Popli Journal of Marketing for Higher Education 23 (2), 175-203, 2013 | 79 | 2013 |
| Enhancing student employability: Higher education and workforce development IA Rizvi, A Aggarwal Proceedings of the 9th Quality in Higher Education Seminar, Birmingham, UK, 2005 | 35 | 2005 |
| Global branding of business schools: an Indian perspective A Aggarwal, IA Rizvi, S Popli Welingkars Research Journal 2, 2-31, 2004 | 11 | 2004 |
| Making academia-industry interface work A Aggarwal, IA Rizvi IndustryAcademia Interface- Perspectives and Practices, 2008 | 7* | 2008 |
| Service branding: do employees know what we stand for? The inside story S Popli, IA Rizvi, A Aggarwal International Journal of Services Sciences 6 (2), 95-113, 2017 | 5 | 2017 |
| Learning styles across cultures:STUDY ON LEARNING STYLE OF STUDENTS PURSUING MANAGEMENT EDUCATION IN INDIA AA Sharma Management & Change, 13 (1), 45-62, 2009 | 4 | 2009 |
| Brands and Branding: Strategy to Build and Nurture Brands A Aggarwal, S Commuri Taylor & Francis, 2023 | 2 | 2023 |
| A customer experience lens for higher education in India using journey mapping and experience quality S Popli, S Dass, A Aggarwal, A Chakraborty Studies in Higher Education 48 (3), 475-489, 2023 | 2 | 2023 |
| Recipe for a Great Customer Experience: The Three Voices–Voice of Customer (VoC), Voice of Employee (VoE) and Voice of Process (VoP) A Aggarwal Crafting Customer Experience Strategy: Lessons from Asia, 65-90, 2021 | 1 | 2021 |
| It's not just a cup of “tea”: building consumer brand relationship R Kamath, A Aggarwal Emerald Emerging Markets Case Studies 5 (5), 1-16, 2015 | 1 | 2015 |
| Mamaearth: a brand growth story A Aggarwal, R Agarwal Emerald Emerging Markets Case Studies 13 (4), 1-26, 2023 | | 2023 |
| Bajaj Auto Limited: Reincarnating the Chetak Brand J Moorthy ijicases 7 (1), 161-178, 2023 | | 2023 |
| JML’s “Callisto Lite”: is the brand extension a problem or the product itself? SR Aggarwal, Ashita and Iyer Emerald Emerging Markets Case Studies 12 (4), 2022 | | 2022 |
| Recipe for Great Customer Experience: The Three Voices- VoC, VoE, VoP. Crafting Customer Experience Strategy: Lessons from Asia., https://www …, 2021 | | 2021 |
| Consumer pardon after product failure, Regaining Relevance AA Commuri S. Summer AMA Conference, AMA Educators proceedings 27 (http://toc.proceedings …, 2016 | | 2016 |
| Emerging Challenges to Management Education in Global Economy A Aggarwal, IA Rizvi Trends in Sociology: Education, Development and Diaspora, 54, 2006 | | 2006 |
| Environment Sensitivity: Waste treatment at government hospital IAR Ashita Aggarwal Corporate Social Responsibility- concept and cases, 441, 2005 | | 2005 |
