Wi-Suk Kwon
Wi-Suk Kwon
Human Sciences Professor of Retailing, Auburn University
Vahvistettu sähköpostiosoite verkkotunnuksessa auburn.edu
Nimike
Viittaukset
Viittaukset
Vuosi
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
M Aghekyan-Simonian, S Forsythe, WS Kwon, V Chattaraman
Journal of Retailing and Consumer Services 19 (3), 325-331, 2012
3762012
What induces online loyalty? Online versus offline brand images
WS Kwon, SJ Lennon
Journal of Business Research 62 (5), 557-564, 2009
3232009
Reciprocal effects between multichannel retailers’ offline and online brand images
WS Kwon, SJ Lennon
Journal of Retailing 85 (3), 376-390, 2009
2902009
The impact of online shopping experience on risk perceptions and online purchase intentions: does product category matter?
B Dai, S Forsythe, WS Kwon
Journal of Electronic Commerce Research 15 (1), 13-24, 2014
278*2014
The impact of online shopping experience on risk perceptions and online purchase intentions: the moderating role of product category and gender
B Dai
2782007
Online visual merchandising (VMD) of apparel web sites
Y Ha, WS Kwon, SJ Lennon
Journal of Fashion Marketing and Management: An International Journal, 2007
1392007
Virtual agents in retail web sites: Benefits of simulated social interaction for older users
V Chattaraman, WS Kwon, JE Gilbert
Computers in Human Behavior 28 (6), 2055-2066, 2012
1002012
The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping
WS Kwon, M Noh
Journal of Fashion Marketing and Management: An International Journal, 2010
932010
Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source
TR Cosenza, MR Solomon, W Kwon
Journal of Consumer Behaviour 14 (2), 71-91, 2015
672015
Impact of online flow on brand experience and loyalty
SI Shim, S Forsythe, WS Kwon
Journal of Electronic Commerce Research 16 (1), 56, 2015
522015
Exploration of apparel brand knowledge: Brand awareness, brand association, and brand category structure
L Dew, WS Kwon
Clothing and Textiles Research Journal 28 (1), 3-18, 2010
452010
Creating effective cause-related marketing campaigns: The role of cause-brand fit, campaign news source, and perceived motivations
B Myers, WS Kwon, S Forsythe
Clothing and Textiles Research Journal 30 (3), 167-182, 2012
312012
Should AI-Based, conversational digital assistants employ social-or task-oriented interaction style? A task-competency and reciprocity perspective for older adults
V Chattaraman, WS Kwon, JE Gilbert, K Ross
Computers in Human Behavior 90, 315-330, 2019
302019
Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern
WS Kwon, B Englis, M Mann
Journal of Business Research 69 (2), 815-822, 2016
292016
Enhancing brand loyalty through brand experience: Application of online flow theory
SI Shim, WS Kwon, S Forsythe
International Textile and Apparel Association Annual Conference Proceedings …, 2013
282013
Virtual agents in e‐commerce: representational characteristics for seniors
V Chattaraman, WS Kwon, JE Gilbert, SI Shim
Journal of Research in Interactive Marketing, 2011
272011
A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance
B Myers, WS Kwon
International Journal of Nonprofit and Voluntary Sector Marketing 18 (2), 73-89, 2013
232013
Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude
B Myers, WS Kwon, S Forsythe
Journal of Brand Management 20 (3), 205-217, 2013
172013
Assessing college women's associations of American specialty apparel brands
WS Kwon, SJ Lennon
Journal of Fashion Marketing and Management: An International Journal, 2011
142011
Virtual shopping agents
V Chattaraman, WS Kwon, JE Gilbert, Y Li
Journal of Research in Interactive Marketing, 2014
132014
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Artikkelit 1–20