Seuraa
Wi-Suk Kwon
Wi-Suk Kwon
Human Sciences Professor of Retailing, Auburn University
Vahvistettu sähköpostiosoite verkkotunnuksessa auburn.edu
Nimike
Viittaukset
Viittaukset
Vuosi
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
M Aghekyan-Simonian, S Forsythe, WS Kwon, V Chattaraman
Journal of Retailing and Consumer Services 19 (3), 325-331, 2012
6772012
The impact of online shopping experience on risk perceptions and online purchase intentions: the moderating role of product category and gender
B Dai
Auburn University, 2007
5012007
What induces online loyalty? Online versus offline brand images
WS Kwon, SJ Lennon
Journal of Business Research 62 (5), 557-564, 2009
4422009
Reciprocal effects between multichannel retailers’ offline and online brand images
WS Kwon, SJ Lennon
Journal of retailing 85 (3), 376-390, 2009
3672009
Should AI-Based, conversational digital assistants employ social-or task-oriented interaction style? A task-competency and reciprocity perspective for older adults
V Chattaraman, WS Kwon, JE Gilbert, K Ross
Computers in Human Behavior 90, 315-330, 2019
3062019
Online visual merchandising (VMD) of apparel web sites
Y Ha, WS Kwon, SJ Lennon
Journal of Fashion Marketing and Management: An International Journal 11 (4 …, 2007
2142007
Virtual agents in retail web sites: Benefits of simulated social interaction for older users
V Chattaraman, WS Kwon, JE Gilbert
Computers in Human Behavior 28 (6), 2055-2066, 2012
1792012
The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping
WS Kwon, M Noh
Journal of Fashion Marketing and Management: An International Journal 14 (3 …, 2010
1482010
Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source
TR Cosenza, MR Solomon, W Kwon
Journal of consumer behaviour 14 (2), 71-91, 2015
1432015
Impact of online flow on brand experience and loyalty
SI Shim, S Forsythe, WS Kwon
Journal of electronic commerce research 16 (1), 56, 2015
1272015
Effects of internal–external congruence-based CSR positioning: An attribution theory approach
W Ginder, WS Kwon, SE Byun
Journal of Business Ethics 169, 355-369, 2021
1172021
SNS eWOM sentiment: impacts on brand value co-creation and trust
C Seifert, WS Kwon
Marketing Intelligence & Planning 38 (1), 89-102, 2020
822020
Exploration of apparel brand knowledge: Brand awareness, brand association, and brand category structure
L Dew, WS Kwon
Clothing and Textiles Research Journal 28 (1), 3-18, 2010
772010
Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern
WS Kwon, B Englis, M Mann
Journal of Business Research 69 (2), 815-822, 2016
682016
External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use
WS Kwon, H Woo, A Sadachar, X Huang
Journal of Retailing and Consumer Services 62, 102616, 2021
542021
Virtual shopping agents: Persona effects for older users
V Chattaraman, WS Kwon, J E. Gilbert, Y Li
Journal of Research in Interactive Marketing 8 (2), 144-162, 2014
492014
Creating effective cause-related marketing campaigns: The role of cause-brand fit, campaign news source, and perceived motivations
B Myers, WS Kwon, S Forsythe
Clothing and Textiles Research Journal 30 (3), 167-182, 2012
492012
Virtual agents in e‐commerce: representational characteristics for seniors
V Chattaraman, WS Kwon, JE Gilbert, S In Shim
Journal of Research in Interactive Marketing 5 (4), 276-297, 2011
422011
A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance
B Myers, WS Kwon
International Journal of Nonprofit and Voluntary Sector Marketing 18 (2), 73-89, 2013
392013
Enhancing brand loyalty through brand experience: Application of online flow theory
SI Shim, WS Kwon, S Forsythe
International Textile and Apparel Association Annual Conference Proceedings …, 2013
352013
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Artikkelit 1–20