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Christopher D. Hopkins
Christopher D. Hopkins
Jean Howard Lowe Professor of Marketing, Auburn University
Verified email at auburn.edu
Title
Cited by
Cited by
Year
Utilization of relationship-oriented social media in the selling process: A comparison of consumer (B2C) and industrial (B2B) salespeople
JN Moore, CD Hopkins, MA Raymond
Journal of Internet Commerce 12 (1), 48-75, 2013
1502013
Consumer responses to perceived telepresence in the online advertising environment: the moderating role of involvement
CD Hopkins, MA Raymond, A Mitra
Marketing Theory 4 (1-2), 137-162, 2004
1402004
Designing the e-servicescape: Implications for online retailers
CD Hopkins, SJ Grove, MA Raymond, MC LaForge
Journal of Internet Commerce 8 (1-2), 23-43, 2009
1332009
Social selling: A comparison of social media usage across process stage, markets, and sales job functions
JN Moore, MA Raymond, CD Hopkins
Journal of Marketing Theory and Practice 23 (1), 1-20, 2015
1242015
The impact of perceived customer delight on the frontline employee
DC Barnes, N Ponder, CD Hopkins
Journal of Business Research 68 (2), 433-441, 2015
1202015
Educating students to give them a sustainable competitive advantage
CD Hopkins, MA Raymond, L Carlson
Journal of Marketing Education 33 (3), 337-347, 2011
1162011
The impact of involvement on key service relationships
TL Baker, JJ Cronin Jr, CD Hopkins
Journal of services Marketing 23 (2), 114-123, 2009
1122009
Making the transition to retirement: appraisals, post‐transition lifestyle, and changes in consumption patterns
CD Hopkins, CA Roster, CM Wood
Journal of Consumer Marketing 23 (2), 87-99, 2006
1052006
Purchasing's internal service performance: critical external and internal determinants
LD Fredendall, CD Hopkins, A Bhonsle
Journal of Supply Chain Management 41 (2), 26-38, 2005
802005
Reward preferences of salespeople: How do commissions rate?
TB Lopez, CD Hopkins, MA Raymond
Journal of Personal Selling & Sales Management 26 (4), 381-390, 2006
742006
Truths, half-truths, and deception: Perceived social responsibility and intent to donate for a nonprofit using implicature, truth, and duplicity in print advertising
KJ Shanahan, CD Hopkins
Journal of Advertising 36 (2), 33-48, 2007
702007
Personal branding and social media for students in today’s competitive job market
KM Hood, MM Robles, CD Hopkins
Journal of Research in Business Education 56 (2), 33-47, 2014
652014
Examining the customer equity framework from a consumer perspective
A Holehonnur, MA Raymond, CD Hopkins, AC Fine
Journal of Brand management 17, 165-180, 2009
642009
Market mavenship as an influencer of service quality evaluation
BT Engelland, CD Hopkins, DA Larson
Journal of Marketing Theory and Practice 9 (4), 15-26, 2001
642001
The moderating role of religiosity on nonprofit advertising
CD Hopkins, KJ Shanahan, MA Raymond
Journal of Business Research 67 (2), 23-31, 2014
632014
Can consumers recognize misleading advertising content in a media rich online environment?
A Mitra, MA Raymond, CD Hopkins
Psychology & Marketing 25 (7), 655-674, 2008
542008
Buyer dependence in B2B relationships: The role of supplier investments, commitment form, and trust
D Padgett, CD Hopkins, Z Williams
Journal of Business Research 119, 13-24, 2020
532020
When is a hierarchy not a hierarchy? Factors associated with different perceptions of needs, with implications for standardization–adaptation decisions in Korea
MA Raymond, JD Mittelstaedt, CD Hopkins
Journal of Marketing Theory and Practice 11 (4), 12-25, 2003
472003
Assessing the longitudinal robustness of spectators' perceptions of the functions of sport: Implications for sport marketers
SJ Grove, MJ Dorsch, CD Hopkins
Journal of Marketing Theory and Practice 20 (1), 23-38, 2012
432012
Examining the role of self-concept theory on motivation, satisfaction, and intent to return of music festival volunteers
JR Bachman, WC Norman, CD Hopkins, RS Brookover
Event Management 20 (1), 41-52, 2016
412016
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