Russell Lemken
Russell Lemken
Assistant Professor, Marketing and Supply Chain Management, East Carolina University
Verified email at ecu.edu - Homepage
Title
Cited by
Cited by
Year
System and methods for enrolling participants in voluntary benefit plans
R Lemken, J Johnson, K Larson
US Patent App. 10/851,366, 2005
92005
An Empirical Assessment of the Influence of March and Simon’s Organizations: The Realized Contribution and Unfulfilled Promise of a Masterpiece
MH Anderson, RK Lemken
Journal of Management Studies 56 (8), 1537-1569, 2019
72019
The use of interest-inventory measurements in marketing education: Improving MBA student team effectiveness
R Lemken, JA Siguaw
Journal of Marketing Education 43 (1), 75-90, 2021
22021
Citation Context Analysis as a Method for Conducting Rigorous and Impactful Literature Reviews
MH Anderson, RK Lemken
Organizational Research Methods, 1094428120969905, 2020
12020
Confronting the customer-engagement paradox in sales leader succession
RK Lemken, WJ Rowe
Journal of Marketing Theory and Practice 28 (3), 286-300, 2020
12020
If customer relationships are so important, why does CRM implementation fail so often?
R Lemken
12017
The Use of Interest-Inventory Measurements in Marketing Education: Improving MBA Student Team Effectiveness.
R Lemken, JA Siguaw
Journal of Marketing Education 43 (1), 75-90, 2021
2021
Unpacking the efficacy of organizational routines in the financial services industry
RK Lemken, WJ Rowe
Journal of Services Marketing, 2020
2020
Confronting the Customer–Engagement Paradox in Sales–Leader Succession: An Abstract
R Lemken, J Rowe
Academy of Marketing Science Annual Conference, 319-320, 2019
2019
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