Jenni Sipilä
Jenni Sipilä
Assistant professor, LUT University
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Cited by
Cited by
Are two reasons better than one? The role of appeal type in consumer responses to sustainable products
LM Edinger‐Schons, J Sipilä, S Sen, G Mende, J Wieseke
Journal of Consumer Psychology 28 (4), 644-664, 2018
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
J Sipilä, K Herold, A Tarkiainen, S Sundqvist
Journal of Business Research 80, 176-187, 2017
Toward an improved conceptual understanding of consumer ambivalence
J Sipilä, A Tarkiainen, S Sundqvist
AMS Review 8 (3), 147-162, 2018
Winding paths: Ambivalence in consumers' buying processes
J Sipilä, S Sundqvist, A Tarkiainen
Journal of Consumer Behaviour 16 (6), e93-e112, 2017
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
K Herold, J Sipilä, A Tarkiainen, S Sundqvist
Journal of Marketing for Higher Education 27 (1), 59-76, 2017
The many faces of ambivalence in the decision-making process
J Sipilä
Lappeenranta University of Technology, 2017
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them
J Sipilä, S Alavi, LM Edinger-Schons, S Dörfer, C Schmitz
Journal of the Academy of Marketing Science, 1-24, 2020
The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness
J Sipilä, S Alavi, J Habel, U Müller-Richter, LM Edinger-Schons
AMA Educators' Proceedings 30, CC-11, 2019
The double-edged sword of corporate social responsibility in the luxury context
J Sipilä, S Alavi, LM Edinger-Schons, S Dörfer, J Wieseke
AMA Educators' Proceedings 30, CC-7, 2019
Facts or Opinions: Which Make a Difference? Word-of-Mouth and Attitude Change in a High-Involvement Service Context
K Herold, J Sipilä, A Tarkiainen, S Sundqvist
Services Marketing Quarterly 39 (4), 261-276, 2018
Overcoming the stigma–donations to stigmatized causes
J Sipilä, I Blatt
Meat is Murder! How Guilt Appeals Work
LM Edinger-Schons, G Mende, J Sipilä
A Literature Review of Ambivalence in Consumer Research: An Abstract
J Sipilä, S Sundqvist, A Tarkiainen
Marketing at the Confluence between Entertainment and Analytics, 861-861, 2017
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