Lorena Blasco-Arcas
Lorena Blasco-Arcas
ESCP Business School
Vahvistettu sähköpostiosoite verkkotunnuksessa escp.eu - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
L Blasco-Arcas, I Buil, B Hernández-Ortega, FJ Sese
Computers & Education 62, 102-110, 2013
5812013
Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media
L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez
Journal of Service Theory and Practice, 2016
902016
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Internet Research, 2014
732014
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Electronic Commerce Research 13 (4), 457-475, 2013
382013
Collaborating online: The roles of interactivity and personalization
L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez
The Service Industries Journal 34 (8), 677-698, 2014
142014
IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news‐on‐demand packages
L Blasco‐Arcas, JI Aznar‐Baranda, B Hernández‐Ortega, J Ruiz‐Mas
Industrial Management & Data Systems, 2011
142011
How to achieve customer participation and involvement in IP television
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Proceedings of the 12th International Research Conference in Service …, 2012
132012
Organizing Actor Engagement: A platform perspective
L Blasco-Arcas, M Alexander, D Sörhammar, J Jonas, S Raithel, T Chen
Journal of Business Research 118 (September), 74-85, 2020
122020
Los procesos de co-creación y el engagement del cliente: un análisis empírico en medios interactivos
J Jiménez Martínez, B Hernández Ortega
112014
Brand contamination in social media: Consumers’ negative influence on luxury brand perceptions—a structured abstract
L Blasco-Arcas, J Holmqvist, A Vignolles
Rediscovering the Essentiality of Marketing, 265-269, 2016
42016
# COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis
J Azer, L Blasco-Arcas, P Harrigan
Journal of Business Research 135, 99-111, 2021
12021
AI, Friend or Foe? A Proposal for a Human-Centered Approach to AI Business Implications
L Blasco-Arcas, HH Lee
Better Business: Creating Sustainable Value, 7, 2021
2021
Influencer marketing post Covid-19: Notes on being a personal brand
HHM Lee, L Blasco-Arcas
Managing a Post-Covid19 Era, 25, 2020
2020
" Let me see how others socialize to co-create my own experiences": the importance of C2C interactions-related cues in it-service enviroments
L Blasco-Arcas, BH Ortega, JJ Martínez
Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en …, 2019
2019
Facilitating, enabling and evolving: the role of actor engagement platforms in complex service settings
M Alexander, L Blasco-Arcas, T Chen, J Jonas, S Raithel, D Sörhammar
5th Naples Forum on Services, 2017
2017
Nuevas tecnologías y aprendizaje activo en el máster universitario en Dirección y Planificación del Turismo: aplicación a las asignaturas de Comercialización e Investigación de …
MJB Arizón, LB Arcas, LC Ariño, JM Vallejo, CO Sanclemente
Buenas prácticas en la docencia universitaria con apoyo de TIC: experiencias …, 2015
2015
La televisión como nuevo canal de distribución
L Blasco-Arcas, BH Ortega, JJ Martínez, FM Ruiz
Experiencia y comportamiento del cliente en un entorno multicanal: claves de …, 2014
2014
Percepciones y resultados del estudiante derivados del uso de los sistemas de mandos de respuesta en clase
L Blasco Arcas, I Buil Carrasco, BI Hernández Ortega, FJ Sesé Oliván
Edutec: revista electrónica de tecnología educativa, 2012
2012
Cuaderno Red de Cátedras Telefónica
JR Mas, BH Ortega, JIA Baranda, LB Arcas
2011
Influencia de la personalización e interactividad en el comportamiento de compra electrónica. Desarrollo de un modelo conceptual.
L Blasco-Arcas, BH Ortega, JJ Martínez
XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del …, 2009
2009
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Artikkelit 1–20