| Customer engagement in a Facebook brand community J Gummerus, V Liljander, E Weman, M Pihlström Management Research Review, 2012 | 1708 | 2012 |
| Linking perceived value and loyalty in location‐based mobile services M Pura Managing Service Quality: An International Journal, 2005 | 1205 | 2005 |
| Characterizing value as an experience: implications for service researchers and managers A Helkkula, C Kelleher, M Pihlström Journal of service research 15 (1), 59-75, 2012 | 1022 | 2012 |
| Customer loyalty to content‐based Web sites: the case of an online health‐care service J Gummerus, V Liljander, M Pura, A Van Riel Journal of services Marketing 18 (3), 175-186, 2004 | 736 | 2004 |
| Comparing the perceived value of information and entertainment mobile services M Pihlström, GJ Brush Psychology & Marketing 25 (8), 732-755, 2008 | 541 | 2008 |
| Context and mobile services' value-in-use J Gummerus, M Pihlström Journal of retailing and consumer services 18 (6), 521-533, 2011 | 287 | 2011 |
| How value and trust influence loyalty in wireless telecommunications industry H Karjaluoto, C Jayawardhena, M Leppäniemi, M Pihlström Telecommunications policy 36 (8), 636-649, 2012 | 213 | 2012 |
| Practices and experiences: challenges and opportunities for value research A Helkkula, C Kelleher, M Pihlström Journal of Service Management 23 (4), 554-570, 2012 | 148 | 2012 |
| Customer satisfaction with e-services: the case of an online recruitment portal V Liljander, ACR van Riel, M Pura Electronic services, 407-432, 2002 | 130 | 2002 |
| Classifying mobile services K Heinonen, M Pura Helsinki Mobility Roundtable, 1-2, 2006 | 106 | 2006 |
| Perceived value of mobile service use and its consequences M Pihlström Svenska handelshögskolan, 2008 | 97 | 2008 |
| Narratives and metaphors in service development A Helkkula, M Pihlström Qualitative Market Research: An International Journal 13 (4), 354-371, 2010 | 93 | 2010 |
| Committed to content provider or mobile channel? Determinants of continuous mobile multimedia service use M Pihlstrom Journal of Information Technology Theory and Application (JITTA) 9 (1), 3, 2007 | 49 | 2007 |
| Case study: The role of mobile advertising in building a brand M Pura Mobile commerce: Technology, theory and applications, 291-308, 2003 | 23 | 2003 |
| Effects of service quality, trust, and perceived value on customer loyalty: the case of mobile subscribers H Karjaluoto, C Jayawardhena, M Pihlström, M Leppäniemi Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 22 | 2015 |
| From customer perceived value (PERVAL) to value-in-context experience (VALCONEX) A Helkkula, M Pihlström, M Kelleher The 2009 Naples Forum on Service. Service-Dominant logic, service science …, 2009 | 22 | 2009 |
| Discovering value perceptions of mobile services with critical incident technique (CIT) M Pura, J Gummerus AMA Winter Educators’ Conference: Marketing theory and applications 35, 2007 | 19 | 2007 |
| Discovering perceived value of mobile services M Pura, J Gummerus Hanken School of Economics Working Papers, 2007 | 18 | 2007 |
| Linking perceived value of and loyalty to mobile services M Pura Proceedings of ANZMAC Conference, Dec, 1-3, 2003 | 16 | 2003 |
| Customer Loyalty to Content-Based Web Sites: The Case of a Online Health Care Service J Viitanen, VM Liljander, M Pura, ACR Van Riel MAXX Working Paper, 2003 | 14 | 2003 |
Johanna GummerusProfessor of Marketing, Hanken School of EconomicsVahvistettu sähköpostiosoite verkkotunnuksessa hanken.fi
