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Cited by
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Since 2019
Citations
454
452
h-index
1
1
i10-index
1
1
0
160
80
40
120
2019
2020
2021
2022
2023
2024
6
33
71
141
157
39
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Co-authors
Siegfried Gudergan
Professor of Strategy, James Cook University, Vienna University of Economics & Business, Aalto Uni
Verified email at jcu.edu.au
Joseph F. Hair, Jr.
University of South Alabama, Cleverdon Chair of Business
Verified email at southalabama.edu
Christian M. Ringle
Professor of Management, Hamburg University of Technology, Technische Universität Hamburg, TUHH
Verified email at tuhh.de
Christian Nitzl
Universität der Bundeswehr München
Verified email at unibw.de
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Andreas Fischer
Technische Universität Hamburg
Verified email at tuhh.de
Multivariate analysis
research methods
marketing
structural equation modeling
discrete choice experiments
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Year
Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
JF Hair, CM Ringle, SP Gudergan, A Fischer, C Nitzl, C Menictas
Business Research 12 (1), 115-142
, 2019
454
2019
Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation
A Fischer, M Lichters, SP Gudergan
State of the Art in Partial Least Squares Structural Equation Modeling (PLS …
, 2023
2023
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