| Radikaali brändi N Malmelin, J Hakala Talentum, 2007 | 435* | 2007 |
| Mainonnan lukutaito. Mainonnan viestinnällistä luonnetta ymmärtämässä N Malmelin Gaudeamus, 2003 | 246 | 2003 |
| What is advertising literacy? Exploring the dimensions of advertising literacy N Malmelin Journal of visual literacy 29 (2), 129-142, 2010 | 163 | 2010 |
| Communication capital: Modelling corporate communications as an organizational asset N Malmelin Corporate Communications: An International Journal 12 (3), 298-310, 2007 | 162 | 2007 |
| Brands and branding in media management—Toward a research agenda N Malmelin, J Moisander International Journal on Media Management 16 (1), 9-25, 2014 | 102 | 2014 |
| Yhdessä: viestinnän ja markkinoinnin integraatio N Malmelin, J Hakala Inforviestintä, 2005 | 78 | 2005 |
| Managing creativity in change: Motivations and constraints of creative work in a media organisation N Malmelin, S Virta Journalism Practice 10 (8), 1041-1054, 2016 | 73 | 2016 |
| Audience community as a strategic resource in media work: Emerging practices N Malmelin, M Villi Journalism practice 10 (5), 589-607, 2016 | 65 | 2016 |
| Media work in change: Understanding the role of media professionals in times of digital transformation and convergence N Malmelin, M Villi Sociology Compass 11 (7), e12494, 2017 | 54 | 2017 |
| Co-creation of what? Modes of audience community collaboration in media work N Malmelin, M Villi Convergence 23 (2), 182-196, 2017 | 44 | 2017 |
| Välittäjät: vastuullisen viestinnän tulevaisuus N Malmelin, M Wilenius Gaudeamus, 2008 | 39 | 2008 |
| Luovuuden idea: Luovuus työelämässä, yhteisöissä ja organisaatioissa N Malmelin, P Poutanen Gaudeamus, 2017 | 33 | 2017 |
| Rethinking creativity in journalism: Implicit theories of creativity in the Finnish magazine industry N Malmelin, L Nivari-Lindström Journalism 18 (3), 334-349, 2017 | 29 | 2017 |
| Guided by the brand: from brand management to integrative corporate communications N Malmelin, J Hakala Business Strategy Series 10 (5), 248-258, 2009 | 27 | 2009 |
| Ambidextrous tensions: Dynamics of creative work in the media innovation process S Virta, N Malmelin The Journal of Media Innovations 4 (1), 44-59, 2017 | 25 | 2017 |
| Yhdessä N Malmelin, J Hakala Viestinnän ja markkinoinnin integraatio. Helsinki: Infor, 2005 | 23 | 2005 |
| Vetovoima. Kirja inspiroivista yrityksistä, merkitysten johtamisesta ja idealismin voimasta N Malmelin, J Hakala Talentum, 2012 | 22* | 2012 |
| Towards sustainably managed media organizations: reflections on the future of responsible business in media industry M Wilenius, N Malmelin Business Strategy Series 10 (3), 129-138, 2009 | 21 | 2009 |
| Radikaali uudistuminen – miten johtaa murroksessa N Malmelin Kauppakamari, 2021 | 20 | 2021 |
| Mediajohtaminen. Näkökulmia uudistuvaan media-alaan N Malmelin, M Villi Gaudeamus, 2015 | 18 | 2015 |
