Pauliina Ulkuniemi
Pauliina Ulkuniemi
Markkinoinnin professori
Vahvistettu sähköpostiosoite verkkotunnuksessa oulu.fi - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
Modularity in developing business services by platform approach
S Pekkarinen, P Ulkuniemi
The International Journal of Logistics Management, 2008
2912008
The role of digital channels in industrial marketing communications
H Karjaluoto, N Mustonen, P Ulkuniemi
Journal of Business & Industrial Marketing, 2015
2032015
Analysis of content creation in social media by B2B companies
L Huotari, P Ulkuniemi, S Saraniemi, M Mäläskä
Journal of Business & Industrial Marketing, 2015
1672015
Developing the value perception of the business customer through service modularity
E Rahikka, P Ulkuniemi, S Pekkarinen
Journal of Business & Industrial Marketing, 2011
1172011
Retailers' different value perceptions of mobile advertising service
H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi
International Journal of Service Industry Management, 2007
892007
Towards joint value creation processes in professional services
P Hirvonen, N Helander
The TQM Magazine, 2001
702001
Twists and turns of triadic business relationship recovery
A Salo, J Tähtinen, P Ulkuniemi
Industrial Marketing Management 38 (6), 618-632, 2009
642009
End-user engagement within innovative public procurement practices: A case study on public–private partnership procurement
H Torvinen, P Ulkuniemi
Industrial Marketing Management 58, 58-68, 2016
602016
Personal interaction and customer relationship management in project business
T Mainela, P Ulkuniemi
Journal of Business & Industrial Marketing, 2013
522013
Business model scenarios in mobile advertising
H Komulainen, T Mainela, J Sinisalo, J Tahtinen, P Ulkuniemi
International Journal of Internet Marketing and Advertising 3 (3), 254-270, 2006
422006
Creating value for the business service buyer through modularity
P Ulkuniemi, S Pekkarinen
International Journal of Services and Operations Management 8 (2), 127-141, 2011
392011
Purchasing as market-shaping: The case of component-based software engineering
P Ulkuniemi, L Araujo, J Tähtinen
Industrial Marketing Management 44, 54-62, 2015
362015
COTS component acquisition in an emerging market
P Ulkuniemi, V Seppanen
IEEE software 21 (6), 76-82, 2004
342004
Exploring customer perceived value in a technology intensive service innovation
H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi
Proceedings of the 20th Annual IMP-Conference, September, 2-4, 2004
332004
Dynamic effects of business cycles on business relationships
K Alajoutsijärvi, T Mainela, P Ulkuniemi, E Montell
Management Decision, 2012
272012
The strategic hybrid orientation and brand performance of B2B SMEs
M Anees-ur-Rehman, S Saraniemi, P Ulkuniemi, ...
Journal of Small Business and Enterprise Development, 2017
262017
Perceived customer involvement and organizational design in project business
K Alajoutsijärvi, T Mainela, R Salminen, P Ulkuniemi
Scandinavian Journal of Management 28 (1), 77-89, 2012
242012
Customer perceived value in the software business
N Helander, P Ulkuniemi
The Journal of high technology management research 23 (1), 26-35, 2012
232012
Business models in the emerging context of mobile advertising
H Komulainen¹, T Mainela, J Sinisalo, J Tähtinen, P Ulkuniemi
222004
Marketing challenges in the software component business
N Helander, P Ulkuniemi
International Journal of Technology Marketing 1 (4), 375-392, 2006
182006
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Artikkelit 1–20