Seuraa
Jan R. Landwehr
Jan R. Landwehr
Professor of Marketing, Goethe University Frankfurt
Vahvistettu sähköpostiosoite verkkotunnuksessa wiwi.uni-frankfurt.de - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
It's got the look: The effect of friendly and aggressive “facial” expressions on product liking and sales
JR Landwehr, AL McGill, A Herrmann
Journal of marketing 75 (3), 132-146, 2011
4442011
A dual-process perspective on fluency-based aesthetics: The pleasure-interest model of aesthetic liking
LKM Graf, JR Landwehr
Personality and social psychology review 19 (4), 395-410, 2015
3262015
The effect of brand design on brand gender perceptions and brand preference
T Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van Tilburg
European Journal of Marketing 49 (1/2), 146-169, 2015
2482015
Measuring processing fluency: One versus five items
LKM Graf, S Mayer, JR Landwehr
Journal of Consumer Psychology 28 (3), 393-411, 2018
2392018
Gut liking for the ordinary: Incorporating design fluency improves automobile sales forecasts
JR Landwehr, AA Labroo, A Herrmann
Marketing Science 30 (3), 416-429, 2011
2302011
Product design for the long run: Consumer responses to typical and atypical designs at different stages of exposure
JR Landwehr, D Wentzel, A Herrmann
Journal of Marketing 77 (5), 92-107, 2013
2272013
When social media can be bad for you: Community feedback stifles consumer creativity and reduces satisfaction with self-designed products
C Hildebrand, G Häubl, A Herrmann, JR Landwehr
Information Systems Research 24 (1), 14-29, 2013
1792013
The effect of brand gender on brand equity
T Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van Tilburg
Psychology & Marketing 31 (5), 371-385, 2014
1482014
It is all in the mix: The interactive effect of music tempo and mode on in-store sales
KM Knoferle, ER Spangenberg, A Herrmann, JR Landwehr
Marketing Letters, 1-13, 2012
1372012
Aesthetic pleasure versus aesthetic interest: The two routes to aesthetic liking
LKM Graf, JR Landwehr
Frontiers in Psychology 8, 217446, 2017
1152017
Green IS design and energy conservation: an empirical investigation of social normative feedback
CM Loock, T Staake, J Landwehr
Proceedings of the International Conference on Information Systems (ICIS), 2011
822011
The tipping point of design: How product design and brands interact to affect consumers’ preferences
JR Landwehr, D Wentzel, A Herrmann
Psychology & Marketing 29 (6), 422-433, 2012
702012
The eyes have it: How a car's face influences consumer categorization and evaluation of product line extensions
SM Keaveney, A Herrmann, R Befurt, JR Landwehr
Psychology & Marketing 29 (1), 36-51, 2012
662012
Quantifying visual aesthetics based on processing fluency theory: Four algorithmic measures for antecedents of aesthetic preferences.
S Mayer, JR Landwehr
Psychology of aesthetics, creativity, and the arts 12 (4), 399, 2018
652018
Varianzanalyse
A Herrmann, JR Landwehr
Gabler, 2008
552008
Leveraging brand equity for effective visual product design
M Heitmann, JR Landwehr, TF Schreiner, HJ van Heerde
Journal of Marketing Research 57 (2), 257-277, 2020
502020
Processing fluency: An inevitable side effect of evaluative conditioning
JR Landwehr, B Golla, R Reber
Journal of Experimental Social Psychology 70, 124-128, 2017
482017
The nature of processing fluency: Amplification versus hedonic marking
JR Landwehr, L Eckmann
Journal of Experimental Social Psychology 90, 103997, 2020
412020
The influence of reference frame and population density on the effectiveness of social normative feedback on electricity consumption
CM Loock, JR Landwehr, T Staake, E Fleisch, AS Pentland
Proceedings of the International Conference on Information Systems (ICIS), 2012
392012
Objective measures of design typicality
S Mayer, JR Landwehr
Design Studies 54, 146-161, 2018
332018
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Artikkelit 1–20