| Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International journal of information management 59, 102168, 2021 | 1920 | 2021 |
| Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM GA Tran, D Strutton Journal of Retailing and Consumer Services 53, 101782, 2020 | 192 | 2020 |
| Has reality television come of age as a promotional platform? Modeling the endorsement effectiveness of celebreality and reality stars GA Tran, D Strutton Psychology & Marketing 31 (4), 294-305, 2014 | 80 | 2014 |
| Investigating the marketing impact of consumers’ connectedness to celebrity endorsers GA Tran, A Yazdanparast, D Strutton Psychology & Marketing 36 (10), 923-935, 2019 | 66 | 2019 |
| Do microblog postings influence consumer perceptions of retailers'e‐servicescapes? GA Tran, D Strutton, DG Taylor Management Research Review 35 (9), 818-836, 2012 | 65 | 2012 |
| Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products K Aboulnasr, GA Tran Journal of Product & Brand Management 29 (1), 81-96, 2020 | 54 | 2020 |
| What factors affect consumer acceptance of in-game advertisements?: click “like” to manage digital content for players GA Tran, D Strutton Journal of Advertising Research 53 (4), 455-469, 2013 | 53 | 2013 |
| Collaborative Service Learning: A Winning Proposition for Industry and Education K Crutsinger, Christy, Pookulangara, Sanjukta , Tran, Gina and Duncan Journal of Family and Consumer Sciences 96 (3), 46-52, 2004 | 27 | 2004 |
| Personal information disclosure on social networking sites K Aboulnasr, GA Tran, T Park Psychology & marketing 39 (2), 294-308, 2022 | 18 | 2022 |
| How to convert bad stress into good D Strutton, G A. Tran Management research review 37 (12), 1093-1109, 2014 | 17 | 2014 |
| Smartphone experience, satisfaction, and referral: an ecosystem perspective A Yazdanparast, GA Tran Journal of marketing communications 27 (8), 816-839, 2021 | 13 | 2021 |
| Investigating e-servicescape, trust, e-wom, and customer loyalty GA Tran, D Strutton Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 10 | 2016 |
| The role of celebrity endorsers GA Tran Society for Marketing Advances Proceedings 25, 156-159, 2013 | 10 | 2013 |
| Fighting dragons with dragons: Approaches for negotiating with Chinese partners D Strutton, GA Tran, DG Taylor Business horizons 56 (5), 561-572, 2013 | 5 | 2013 |
| Investigating consumer attitudes toward customized apparel: A look at uniqueness, involvement, apparel fit, and body size GA Tran Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 4 | 2015 |
| Think intersectionally, act innovatively D Strutton, GA Tran Business horizons 63 (4), 565-572, 2020 | 3 | 2020 |
| Do birds of a feather flock together? An exploration of why consumers follow beauty influencers on social media: An abstract GA Tran, A Yazdanparast, D Strutton Academy of Marketing Science Annual Conference, 151-152, 2020 | 1 | 2020 |
| Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer–Brand Relationships: An Abstract K Aboulnasr, G Tran Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Mobile Phone Satisfaction: An Examination of Antecedents and Consequences A Yazdanparast, GA Tran Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 1 | 2016 |
| Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory GA Tran, S Ketron, TP Tran, R Fabrize Journal of strategic marketing, 1-20, 2023 | | 2023 |
