| A model of consumers' preventive health behaviors: The role of health motivation and health ability C Moorman, E Matulich Journal of consumer research 20 (2), 208-228, 1993 | 829 | 1993 |
| Green advertising and environmentally responsible consumer behaviors: Linkages examined DL Haytko, E Matulich Journal of management and marketing research 1, 2, 2008 | 309 | 2008 |
| Building customer value and profitability with business ethics RC McMurrian, E Matulich Journal of Business & Economics Research (JBER) 14 (3), 83-90, 2016 | 165 | 2016 |
| Continuous improvement through teaching innovations: A requirement for today's learners E Matulich, R Papp, DL Haytko Marketing Education Review 18 (1), 1-7, 2008 | 157 | 2008 |
| Continuous improvement through teaching innovations: A requirement for today's learners E Matulich, R Papp, DL Haytko Marketing Education Review 18 (1), 1-7, 2008 | 157 | 2008 |
| The influence of triad nations' environments on price-quality product strategies and MNC performance LE Brouthers, S Werner, E Matulich Journal of International Business Studies 31, 39-62, 2000 | 77 | 2000 |
| Negotiating the deal: Using technology to reach the millennials R Papp, E Matulich Journal of Behavioral Studies in Business 4, 1, 2011 | 48 | 2011 |
| Teach me in the way I learn: Education and the internet generation R Baker, E Matulich, R Papp Journal of College Teaching & Learning (TLC) 4 (4), 2007 | 48 | 2007 |
| Google: searching for value R Kuntze, E Matulich Journal of Case Research in Business and Economics 2, 1, 2010 | 30 | 2010 |
| Moving from dumb to smart classrooms: Technology options and implementation issues C Skipton, E Matulich, R Papp, J Stepro Journal of College Teaching & Learning (TLC) 3 (6), 2006 | 16 | 2006 |
| Exploring cognitive bias in entrepreneurial startup failure R Kuntze, E Matulich Academy of Entrepreneurship Journal 22 (2), 54, 2016 | 14 | 2016 |
| An international look at attitude towards advertising, brand considerations, and market expertise: United States, China, and India H Hilliard, E Matulich, D Haytko, H Rustogi Journal of International Business Research 11 (1), 29, 2012 | 14 | 2012 |
| To learn or not to learn: The effect of educational technology on learning in accounting courses B Lippincott, E Matulich, K Squires Journal of College Teaching & Learning (TLC) 3 (12), 2006 | 14 | 2006 |
| Consumers’ perceptions of cause-related marketing: does the importance of the cause matter BA Lafferty, E Matulich Marketing advances in pedagogy, process, and philosophy, 217-20, 2002 | 14 | 2002 |
| Exploring worldwide collecting consumption behaviors BA Lafferty, E Matulich, MX Liu Journal of International Business and Cultural Studies 8, 1, 2014 | 13 | 2014 |
| Assessing password threats: Implications for formulating university password policies M Walters, E Matulich Journal of Technology Research 2, 1, 2011 | 13 | 2011 |
| International educational ethics: Asia, South Pacific, Europe, Canada and Latin America H Hilliard, T Crudele, E Matulich, R McMurrian Journal of Academic and Business Ethics 3, 1, 2011 | 11 | 2011 |
| „Measuring attitudes toward green advertising and consumers’ environmentally responsible behaviors” E Matulich, DL Haytko, JR Austin Proceedings of the american marketing association educators’ conference …, 1995 | 9* | 1995 |
| The rise and fall of virtual reality retailing in Second Life: an avatar's perspective R Kuntze, TR Crudele, D Reynolds, E Matulich Journal of Management and Marketing Research 13, 1, 2013 | 8 | 2013 |
| The conceptualization and measurement of consumer attitudes toward advertising in general DL Haytko, E Matulich Marketing theory and applications 4, 411-420, 1993 | 5 | 1993 |
Diana HaytkoProfessor of Marketing 0 ECUVerified email at ecu.edu
