| Green hotel adoption: a personal choice or social pressure? MS Balaji, Y Jiang, S Jha International Journal of Contemporary Hospitality Management, 2019 | 139 | 2019 |
| Role of tactile and visual inputs in product evaluation: a multisensory perspective MS Balaji, S Raghavan, S Jha Asia Pacific Journal of Marketing and Logistics 23 (4), 513-530, 2011 | 136 | 2011 |
| Effects of frontline employee role overload on customer responses and sales performance: Moderator and mediators S Jha, MS Balaji, U Yavas, E Babakus European Journal of Marketing 51 (2), 282-303, 2017 | 123 | 2017 |
| Together we tango: Value facilitation and customer participation in Airbnb Y Jiang, MS Balaji, S Jha International Journal of Hospitality Management 82, 169-180, 2019 | 110 | 2019 |
| Letting go or getting back: How organization culture shapes frontline employee response to customer incivility MS Balaji, Y Jiang, G Singh, S Jha Journal of Business Research 111, 1-11, 2020 | 96 | 2020 |
| Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery MS Balaji, S Jha, AS Sengupta, BC Krishnan Journal of Business Research 86, 109-118, 2018 | 95 | 2018 |
| Factors affecting the relationship between environmental concern and behaviors J Thieme, MB Royne, S Jha, M Levy, W Barnes McEntee Marketing Intelligence & Planning 33 (5), 675-690, 2015 | 86 | 2015 |
| Purchasing-driven sales: Matching sales strategies to the evolution of the purchasing function B Paesbrugghe, D Rangarajan, A Sharma, N Syam, S Jha Industrial Marketing Management 62, 171-184, 2017 | 82 | 2017 |
| Effectiveness of exaggerated advertised reference prices: the role of decision time pressure BC Krishnan, S Dutta, S Jha Journal of Retailing 89 (1), 105-113, 2013 | 77 | 2013 |
| Customer e-complaining behaviours using social media MS Balaji, S Jha, MB Royne The Service Industries Journal 35 (11-12), 633-654, 2015 | 76 | 2015 |
| The role of corporate image for quality in the formation of attitudinal service loyalty S Jha, GD Deitz, E Babakus, U Yavas Journal of Service Research 16 (2), 155-170, 2013 | 74 | 2013 |
| Corporate governance mechanisms and firm performance: A survey of literature MS Gill, TS Vijay, S Jha IUP Journal of Corporate Governance 8 (1), 7, 2009 | 61 | 2009 |
| Nanoinfluencer marketing: How message features affect credibility and behavioral intentions MS Balaji, Y Jiang, S Jha Journal of Business Research 136, 293-304, 2021 | 55 | 2021 |
| An eye-tracking study of attention to brand-identifying content and recall of taboo advertising SD Myers, GD Deitz, BA Huhmann, S Jha, JH Tatara Journal of Business Research, 2019 | 45 | 2019 |
| The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence S Jha, MS Balaji, J Peck, J Oakley, GD Deitz Journal of Retailing 96 (4), 590-605, 2020 | 43 | 2020 |
| Haptic information processing and need for touch in product evaluation S Jha, MS Balaji, MBR Stafford, N Spears Journal of Consumer Marketing, 2019 | 38 | 2019 |
| Regular Price $299; Pre-order Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal Orientation A Mukherjee, S Jha, RJ Smith Journal of Retailing 93 (2), 201-211, 2017 | 37 | 2017 |
| Perceived justice and recovery satisfaction: the moderating role of customer-perceived quality S Jha, MS Balaji Management & Marketing 10 (2), 132-147, 2015 | 37 | 2015 |
| Innovation from emerging market firms: what happens when market ambitions meet technology challenges? A Sharma, S Jha Journal of Business & Industrial Marketing 31 (4), 507-518, 2016 | 36 | 2016 |
| Effect of service-related resources on employee and customer outcomes in trade shows S Jha, MS Balaji, KR Ranjan, A Sharma Industrial Marketing Management 76, 48-59, 2019 | 30 | 2019 |
M S Balaji (Balaji Makam)Professor of Marketing, Rennes School of Business, FranceVerified email at rennes-sb.com
