Customer satisfaction should not be the only goal R Bennett, S Rundle‐Thiele Journal of services marketing, 2004 | 523 | 2004 |
A comparison of attitudinal loyalty measurement approaches R Bennett, S Rundle-Thiele Journal of brand management 9 (3), 193-209, 2002 | 456 | 2002 |
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets S Rundle‐Thiele, R Bennett Journal of Product & Brand Management, 2001 | 423 | 2001 |
Assessing the performance of brand loyalty measures S Rundle‐Thiele, MM Mackay Journal of Services Marketing, 2001 | 380 | 2001 |
Marketing capabilities: Antecedents and implications for B2B SME performance B Merrilees, S Rundle-Thiele, A Lye Industrial Marketing Management 40 (3), 368-375, 2011 | 378 | 2011 |
Corporate social responsibility and bank customer satisfaction LM McDonald, S Rundle‐Thiele International Journal of Bank Marketing, 2008 | 358 | 2008 |
Exploring loyal qualities: assessing survey‐based loyalty measures S Rundle‐Thiele Journal of Services Marketing, 2005 | 268 | 2005 |
Segmentation: A tourism stakeholder view A Tkaczynski, SR Rundle-Thiele, N Beaumont Tourism Management 30 (2), 169-175, 2009 | 221 | 2009 |
Eating for the better: A social marketing review (2000–2012) JE Carins, SR Rundle-Thiele Public health nutrition 17 (7), 1628-1639, 2014 | 205 | 2014 |
The brand loyalty life cycle: Implications for marketers R Bennett, S Rundel-Thiele Journal of Brand Management 12 (4), 250-263, 2005 | 205 | 2005 |
Elaborating customer loyalty: exploring loyalty to wine retailers S Rundle-Thiele Journal of Retailing and Consumer Services 12 (5), 333-344, 2005 | 154 | 2005 |
Event segmentation: A review and research agenda A Tkaczynski, SR Rundle-Thiele Tourism management 32 (2), 426-434, 2011 | 144 | 2011 |
Minimizing alcohol harm: A systematic social marketing review (2000–2014) K Kubacki, S Rundle-Thiele, B Pang, N Buyucek Journal of Business Research 68 (10), 2214-2222, 2015 | 119 | 2015 |
The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese … YT Huang, S Rundle-Thiele Tourism Management 42, 196-206, 2014 | 110 | 2014 |
Destination segmentation: A recommended two-step approach A Tkaczynski, S Rundle-Thiele, N Beaumont Journal of Travel Research 49 (2), 139-152, 2010 | 106 | 2010 |
Stand-alone ethics, social responsibility, and sustainability course requirements: A snapshot from Australia and New Zealand SR Rundle-Thiele, W Wymer Journal of Marketing Education 32 (1), 5-12, 2010 | 85* | 2010 |
Decision waves: consumer decisions in today's complex world A Lye, W Shao, S Rundle‐Thiele, C Fausnaugh European Journal of Marketing, 2005 | 81 | 2005 |
Raising the bar: from corporate social responsibility to corporate social performance S Rundle‐Thiele, K Ball, M Gillespie Journal of Consumer Marketing, 2008 | 79 | 2008 |
Co-designing services with vulnerable consumers T Dietrich, J Trischler, L Schuster, S Rundle-Thiele Journal of Service Theory and Practice, 2017 | 70 | 2017 |
Moderating teen drinking: combining social marketing and education S Rundle‐Thiele, R Russell‐Bennett, C Leo, T Dietrich Health Education, 2013 | 69 | 2013 |