| Retailing PM Dunne, RF Lusch, JR Carver Cengage Learning, 2014 | 822 | 2014 |
| Introduction to Retailing-7/E. RF Lusch, PM Dunne, JR Carver South-Western Cengage Learning, 2012 | 62 | 2012 |
| Product category pricing and future price attractiveness: 99-ending pricing in a memory-based context JR Carver, DT Padgett Journal of Retailing 88 (4), 497-511, 2012 | 28 | 2012 |
| Retail Management PM Dunne, RF Lusch, JR Carver Cengage Learning India private Ltd, New Delhi, 2008 | 10 | 2008 |
| Retailing, Cengage Learning PM Dunne, RF Lusch, JR Carver Boston, 2020 | 9 | 2020 |
| Retailing 7th ed. PM Dunne, RF Lusch, JR Carver South-Western Cengage Learning, 2011 | 5 | 2011 |
| Retailing: South-Western Cengage Learning PM Dunne, RF Lusch, JR Carver | 2 | 2010 |
| Examining the "Service" of Business Education for Women: A Service-Dominant Logic Perspective KM Frias, JR Carver Encyclopedia of Educational Philosophy and Theory, Chapter 427 pp. 1-7, 2016 | | 2016 |
| A “Legitimate” Look At CMO Influence: How Legitimacy Can Impact Future CMO Inquiry JR Carver, AL Keel The Chief Marketing Officer Journal 1 (2), 2012 | | 2012 |
| Left Behind: The Potential Downside of Odd-Ending Pricing JR Carver, DT Padgett Marketing Theory and Applications 22, 53-54, 2011 | | 2011 |
Robert F. LuschProfessor of MarketingVerified email at email.arizona.edu
