| Integrating reciprocity into a social exchange model of inter-firm B2B relationships KE Voss, EC Tanner, M Mohan, YK Lee, HK Kim Journal of Business & Industrial Marketing 34 (8), 1668-1680, 2019 | 53 | 2019 |
| Panacea or paradox? The moderating role of ethical climate EC Tanner, JF Tanner, K Wakefield Journal of Personal Selling & Sales Management 35 (2), 175-190, 2015 | 52 | 2015 |
| Reducing perceived vulnerability to increase utilization of nonprofit services EC Tanner, L Su Journal of Services Marketing 33 (3), 344-355, 2019 | 36 | 2019 |
| Consumer-level perceived access to health services and its effects on vulnerability and health outcomes EC Tanner, RJ Vann, E Kizilova Journal of Public Policy & Marketing 39 (2), 240-255, 2020 | 29 | 2020 |
| Perceived access, fear, and preventative behavior: Key relationships for positive outcomes during the COVID‐19 health crisis RJ Vann, EC Tanner, E Kizilova Journal of Consumer Affairs 56 (1), 141-157, 2022 | 17 | 2022 |
| Fairy tales don’t come true: The impact of aspirational distance on teen pregnancy prevention messages JF Tanner Jr, EC Tanner Journal of Public Policy & Marketing 39 (1), 15-30, 2020 | 11 | 2020 |
| Impact of stereotype threat on sales anxiety MS Amin, AD Arndt, EC Tanner Journal of Business Research 154, 113295, 2023 | 6 | 2023 |
| Masking the role or masking the toll? The effects of career fit on salesperson burnout EC Tanner, R Epler, JF Tanner Journal of Business-to-Business Marketing 29 (3-4), 335-352, 2022 | 5 | 2022 |
| We are not all the same: the influence of personal cultural orientations on vulnerable consumers’ financial well-being L Su, EC Tanner, NA Marquart, D Zhao Journal of International Marketing 30 (3), 57-71, 2022 | 5 | 2022 |
| Vaping and dynamic risk construction: Toward a model of adolescent risk‐related schema development EC Tanner, JF Tanner Jr, FV Vizcaino, Z Yang Journal of Consumer Affairs 56 (3), 1244-1259, 2022 | 3 | 2022 |
| How do vape advertising campaigns affect consumers’ vaping tendency? A meta-analytic investigation Z Yang, F Velasco, EC Tanner, JF Tanner Jr Journal of Public Policy & Marketing 43 (1), 53-75, 2024 | 2 | 2024 |
| Provider initiated customer relationship termination’s influence on negative word of mouth and future behavior change expectations E Tanner Robert Mittelstaedt Doctoral Symposium Proceedings, 2014 | 2 | 2014 |
| The choice: lasting effects of reasons for salesperson’s job selection E Tanner, J Tanner, K Wakefield ADVANCES IN MARKETING, 178, 2014 | 2 | 2014 |
| Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem C Bauer, JM Galvan, T Hancock, GK Hunter, CA Nelson, J Riley, ... European Journal of Marketing, 2023 | 1 | 2023 |
| Vulnerability and affective solidarity: Feminist assemblies in Appalachia under and after the Trump presidency C Luzynski, MA Caretta, E Tanner Gender, Work & Organization, 2023 | 1 | 2023 |
| Threatened by Stereotype Threat: Stereotype Threat's Impact on Sales Anxiety MS Amin, A Arndt, EC Tanner Available at SSRN 3935498, 2022 | | 2022 |
| Three essays on emotion exchange in marketing relationships E Tanner Oklahoma State University, 2016 | | 2016 |
| Ethical Issues in Sales Decision Making (vol 35, pg 91, 2015) C Schwepker, F Jaramillo, C Bateman, S Valentine, M Krush, E Tanner JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT 35 (3), III-III, 2015 | | 2015 |
| Understanding the Battle to Win the War: Explorations into the Relationships between NGOs and the Communities They Serve E Tanner ADVANCES IN MARKETING, 149, 2014 | | 2014 |
| Playing with a Double-edged Sword: Dual Captive Service Environments and the Impact on Relationships SW Rayburn, E Tanner Annals of the Society for Marketing Advances Volume 2, 243, 2013 | | 2013 |
