Mika Yrjölä
Mika Yrjölä
University Lecturer, Faculty of Management and Business, Tampere University
Vahvistettu sähköpostiosoite verkkotunnuksessa tuni.fi - Kotisivu
From selling to supporting–Leveraging mobile services in the context of food retailing
H Saarijärvi, L Mitronen, M Yrjölä
Journal of Retailing and Consumer Services 21 (1), 26-36, 2014
The value propositions of multi-, cross-, and omni-channel retailing
M Yrjölä, H Saarijärvi, H Nummela
International Journal of Retail & Distribution Management, 2018
Omni-channel retailing: propositions, examples and solutions
M Yrjölä, MT Spence, H Saarijärvi
The International Review of Retail, Distribution and Consumer Research 28 (3 …, 2018
A customer value perspective to service experiences in restaurants
M Yrjölä, T Rintamäki, H Saarijärvi, J Joensuu, G Kulkarni
Journal of Retailing and Consumer Services 51, 91-101, 2019
From electronic WOM to social EWOM: Bridging the trust deficit
J Pihlaja, H Saarijärvi, MT Spence, M Yrjölä
Journal of Marketing Theory and Practice 25 (4), 340-356, 2017
Consumer-to-consumer e-commerce: outcomes and implications
M Yrjölä, T Rintamäki, H Saarijärvi, J Joensuu
The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017
Value creation challenges in multichannel retail business models
M Yrjölä
Journal of Business Models 2 (1), 2014
One person’s trash is another person’s treasure: Profiling consumer-to-consumer e-commerce in Facebook
H Saarijärvi, J Joensuu, T Rintamaki, M Yrjölä
International Journal of Retail & Distribution Management, 2018
Managing sustainability transformations: A managerial framing approach
S Lahtinen, M Yrjölä
Journal of cleaner production 223, 815-825, 2019
Inside-out and outside-in mental models: a top executive perspective
M Yrjölä, H Kuusela, K Neilimo, H Saarijärvi
European Business Review, 2018
Departures to executive decision making in omni-channel retailing
M Yrjölä
Tampere University Press, 2015
The company in society: when corporate responsibility transforms strategy
S Lahtinen, H Kuusela, M Yrjölä
Journal of Business Strategy, 2018
Challenges for B2B research relevance: a top executive perspective
H Kuusela, E Närvänen, H Saarijärvi, M Yrjölä
Journal of Business & Industrial Marketing, 2014
Service-dominant logic and service logic-contradictory and/or complementary?
H Saarijärvi, P Puustinen, M Yrjölä, K Mäenpää
International Journal of Services Sciences 6 (1), 1-25, 2017
Leading change: A customer value framework
M Yrjölä, H Kuusela, E Närvänen, T Rintamäki, H Saarijärvi
Leading change in a complex world: Transdisciplinary perspectives, 2019
Digital transformation of business-to-business sales: what needs to be unlearned?
M Mattila, M Yrjölä, P Hautamäki
Journal of Personal Selling & Sales Management, 1-17, 2021
Uncovering Executive Prioritization: Evaluating Customer Value Propositions with the Pairwise Comparison Method
M Yrjölä
Journal of Service Science and Management 8 (01), 1, 2015
A typology of second-hand business models
M Yrjölä, H Hokkanen, H Saarijärvi
Journal of Marketing Management, 1-31, 2021
Space-to-face (S2F) hospitality in spaces and places
R Höykinpuro, M Yrjölä
Hospitality & Society 10 (1), 23-41, 2020
Drivers of and barriers to networked commercialisation: a business model perspective
M Mattila, M Yrjölä, H Lehtimäki
International Journal of Entrepreneurship and Innovation Management 23 (5 …, 2019
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