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Virginie Lavoye
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Consumer behavior with augmented reality in retail: a review and research agenda
V Lavoye, J Mero, A Tarkiainen
The International Review of Retail, Distribution and Consumer Research 31 (3 …, 2021
702021
The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
V Lavoye, J Sipilä, J Mero, A Tarkiainen
Journal of Services Marketing 37 (10), 1-21, 2023
82023
More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping
V Lavoye, A Tarkiainen, J Sipilä, J Mero
Journal of Business Research 169, 114247, 2023
42023
Toward an improved understanding of AR-based presence dimensions and their impact on attitude certainty
V Lavoye, A Tarkiainen
EMAC 2021 Annual Conference, 2021
32021
Augmented Reality in Retail and E-commerce: A Literature Review: An Abstract
V Lavoye, J Mero, A Tarkiainen
Academy of Marketing Science Annual Conference, 211-212, 2020
22020
Augmented reality in consumer retail: a presence theory approach
V Lavoye
Lappeenranta-Lahti University of Technology LUT, 2023
12023
Augmented reality: Toward a research agenda for studying the impact of its presence dimensions on consumer behavior
V Lavoye
ICMarktech' 22, 2023
2023
Actor’s visual perspective enhance future green purchase behaviors: pre-test of study
V Lavoye, A Tarkiainen, J Sipilä
Finnish Marketing Academy Conference, 25, 2022
2022
Usage of visual perspectives in mental imagery for enhancing sustainable purchasing behaviors
V Lavoye, A Tarkiainen, J Sipilä, J Mero, M Uzhegova
AMA Summer Academic Conference 33, 544-548, 2022
2022
A Sense of Self in Augmented Reality
V Lavoye, A Tarkiainen, J Sipilä, J Mero
ANZMAC Annual Conference, 275, 2021
2021
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