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Melissa L. Moore
Melissa L. Moore
Professor of Marketing, Mississippi State University
Verified email at cobilan.msstate.edu
Title
Cited by
Cited by
Year
Enhancing or disrupting guilt: The role of ad credibility and perceived manipulative intent
J Cotte, RA Coulter, M Moore
Journal of Business Research 58 (3), 361-368, 2005
5622005
Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England …
JL Lusk, LO House, C Valli, SR Jaeger, M Moore, JL Morrow, WB Traill
European review of agricultural economics 31 (2), 179-204, 2004
5082004
The impact of customer‐to‐customer interactions in a high personal contact service setting
R Moore, ML Moore, M Capella
Journal of services marketing 19 (7), 482-491, 2005
4222005
Objective and subjective knowledge: Impacts on consumer demand for genetically modified foods in the United States and the European Union
LO House, J Lusk, SR Jaeger, B Traill, M Moore, C Valli, B Morrow, W Yee
AgBioForum, 2004
3442004
Goal-derived categories: The role of personal and situational goals in category representations
S Ratneshwar, LW Barsalou, C Pechmann, M Moore
Journal of Consumer Psychology 10 (3), 147-157, 2001
2692001
Why the little things matter: Exploring situational influences on customers' self-service technology decisions
JE Collier, RS Moore, A Horky, ML Moore
Journal of business research 68 (3), 703-710, 2015
1702015
Believe It or Not: Persuasion, Manipulation and Credibility of Guilt Appeals.
RH Coulter, J Cotte, ML Moore
Advances in consumer research 26 (1), 1999
1091999
Comparative advantage in demand: experimental evidence of preferences for genetically modified food in the United States and European Union
JL Lusk, W Bruce Traill, LO House, C Valli, SR Jaeger, M Moore, ...
Journal of Agricultural Economics 57 (1), 1-21, 2006
912006
Creepy marketing: Three dimensions of perceived excessive online privacy violation
RS Moore, ML Moore, KJ Shanahan, B Mack
Marketing Management 25 (1), 42-53, 2015
822015
The use of non-hypothetical experimental markets for measuring the acceptance of genetically modified foods
SR Jaeger, JL Lusk, LO House, C Valli, M Moore, B Morrow, WB Traill
Food quality and preference 15 (7-8), 701-714, 2004
822004
Influence of brand name and type of modification on consumer acceptance of genetically engineered corn chips: a preliminary analysis
JL Lusk, M Moore, LO House, B Morrow
The International Food and Agribusiness Management Review 4 (4), 373-383, 2001
812001
Categories of GM risk-benefit perceptions and their antecedents
WB Traill, SR Jaeger, WMS Yee, C Valli, LO House, JL Lusk, M Moore, ...
AgBioForum 7 (4), 176-186, 2004
742004
Consumer welfare effects of introducing and labeling genetically modified food
JL Lusk, LO House, C Valli, SR Jaeger, M Moore, B Morrow, WB Traill
Economics Letters 88 (3), 382-388, 2005
682005
Understanding loyalty bonds and their impact on relationship strength: a service firm perspective
ML Moore, S Ratneshwar, RS Moore
Journal of Services Marketing 26 (4), 253-264, 2012
502012
Perceptions of the risks and benefits of genetically-modified foods and their influence on willingness to consume
W Bruce Traill, WMS Yee, JL Lusk, SR Jaeger, LO House, JL Morrow Jr, ...
Acta Agriculturae Scand Section C 3 (1), 12-19, 2006
432006
Student characteristics and expectations of university classes: a free elicitation approach.
ML Moore, RS Moore, R McDonald
College Student Journal 42 (1), 82-90, 2008
382008
Developing an intervention bridging program for at-risk students before the traditional pre-freshman summer program.
RS Moore, M Moore, PW Grimes, MJ Millea, M Lehman, A Pearson, ...
College Student Journal 41 (1), 2007
312007
The effect of self-construals on the effectiveness of comparative advertising
L Zhang, M Moore, R Moore
Marketing Management Journal 21 (1), 195-206, 2011
302011
CUSTOMER INQUIRIES AND COMPLAINTS: THE IMPACT OF FIRM RESPONSE TIME TO EMAIL COMMUNICATIONS.
R Moore, M Moore
Marketing Management Journal 14 (2), 2004
262004
Determinants of consumers' willingness to accept GM foods
WMS Yee, WB Traill, JL Lusk, SR Jaeger, L House, M Moore, JL Morrow, ...
International Journal of Biotechnology 10 (2-3), 240-259, 2008
252008
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