| Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance SY Kusi, P Gabrielsson, M Kontkanen International Business Review 30 (6), 101867, 2021 | 40 | 2021 |
| Knowledge sharing dynamics in international subcontracting arrangements: The case of Finnish high-tech SMEs P Ahokangas, L Haapanen, I Golgeci, A Arslan, Z Khan, M Kontkanen Journal of International Management 28 (1), 100888, 2022 | 38 | 2022 |
| Standardization vs. adaptation of the marketing mix strategy in SME exports J Larimo, M Kontkanen Proceedings of 34th EIBA Annual Conference, Tallinn, 2008 | 27 | 2008 |
| Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters T Leposky, A Arslan, M Kontkanen Journal of Strategic Marketing 25 (7), 567-580, 2017 | 26 | 2017 |
| Foreign firm operations and skills development of local employees in violence-hit countries I Gölgeci, A Arslan, Z Khan, M Kontkanen Technological Forecasting and Social Change 162, 120376, 2021 | 15 | 2021 |
| Pk-yritysten kansainvälistymisen menestysstrategiat J Larimo, M Kontkanen Teoksessa Laukkanen, M.(ed.), 215-229, 2007 | 15 | 2007 |
| How culture shapes user responses to firm-generated content on social media: the role of cultural dimensions of in-group collectivism, indulgence, and masculinity A Chwialkowska, M Kontkanen International Journal of Export Marketing 1 (4), 328-356, 2017 | 11 | 2017 |
| International projects and political risk management by multinational enterprises: insights from multiple emerging markets T Ali, A Butt, A Arslan, SY Tarba, SA Sniazhko, M Kontkanen International Marketing Review 38 (6), 1113-1142, 2021 | 7 | 2021 |
| Patterns of SME’s marketing mix combinations and their characteristics in export markets J Larimo, A Zucchella, M Kontkanen, B Hagen Advances in Global Marketing: A Research Anthology, 333-364, 2018 | 7 | 2018 |
| National cultural dimensions, emerging market characteristics, and the subsidiary's willingness to transfer marketing knowledge to MNE HQs A Arslan, TT Leposky, M Kontkanen Journal of Transnational Management 21 (3), 162-179, 2016 | 7 | 2016 |
| Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context A Arslan, S Kamara, AY Tian, P Rodgers, M Kontkanen Journal of Business Research 173, 114488, 2024 | 5 | 2024 |
| Operation mode choice and efficiency in the context of perceived uncertainty: Case of Finnish firms in Asia M Kontkanen Vaasan yliopisto, 2006 | 4 | 2006 |
| COVID-19 and the Changing Perception of Strategic Industries: Implications for International Business A Arslan, Z Khan, M Kontkanen, S Tarba Covid-19 and International Business, 89-102, 2020 | 3 | 2020 |
| Standardization versus Adaptation of the Marketing Mix Strategy in SME Exports J Larimo, M Kontkanen Resources, Efficiency and Globalization, 193-211, 2010 | 2 | 2010 |
| A bricolage perspective on construction innovation in a BOP market: evidence from a Finnish family-owned micro-enterprise S Kamara, A Arslan, M Kontkanen, SY Tarba Research Handbook on Innovation in International Business, 206-218, 2022 | 1 | 2022 |
| International growth and social media competitiveness of small software firms M Saari, M Kontkanen, A Arslan, P Hurmelinna-Laukkanen Technological Innovation and International Competitiveness for Business …, 2021 | 1 | 2021 |
| Risk and social value creation in volatile BOP markets: a case study from Somalia A Arslan, I Gölgeci, M Kontkanen, T Leposky Base of the Pyramid Markets in Africa, 76-94, 2020 | 1 | 2020 |
| Social media as a knowledge transfer tool for intellectual capital accumulation during the international growth of small firms M Saari, M Kontkanen, A Arslan, P Hurmelinna-Laukkanen Research Handbook on Knowledge Transfer and International Business, 84-107, 2022 | | 2022 |
| Professor Jorma Larimo's contribution to international business research: a memorial overview A Arslan, M Kontkanen International Journal of Export Marketing 5 (3-4), 265-274, 2022 | | 2022 |
| Implications for International Business A Arslan, Z Khan, M Kontkanen, S Tarba Covid-19 and International Business: Change of Era, 2020 | | 2020 |
Ahmad ArslanUniversity of Oulu, Finland. Honorary Chair, University of Aberdeen, Scotland, UK.Vahvistettu sähköpostiosoite verkkotunnuksessa oulu.fi
