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Dr. Matti Leppäniemi
Dr. Matti Leppäniemi
Senior Lecturer, Jyväskylä University School of Business and Economics
Verified email at jyu.fi
Title
Cited by
Cited by
Year
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
M Leppaniemi, H Karjaluoto
International Journal of Mobile Communications 3 (3), 197-213, 2005
5472005
An empirical study of the drivers of consumer acceptance of mobile advertising
M Merisavo, S Kajalo, H Karjaluoto, V Virtanen, S Salmenkivi, M Raulas, ...
Journal of interactive advertising 7 (2), 41-50, 2007
4962007
A review of mobile marketing research
M Leppäniemi, J Sinisalo, H Karjaluoto
International Journal of Mobile Marketing 1 (1), 30-40, 2006
2262006
How value and trust influence loyalty in wireless telecommunications industry
H Karjaluoto, C Jayawardhena, M Leppäniemi, M Pihlström
Telecommunications policy 36 (8), 636-649, 2012
2052012
Mobile marketing: From marketing strategy to mobile marketing campaign implementation.
M Leppäniemi, H Karjaluoto
International Journal of Mobile Marketing 3 (1), 2008
1852008
Mobile customer relationship management: underlying issues and challenges
J Sinisalo, J Salo, H Karjaluoto, M Leppäniemi
Business Process Management Journal 13 (6), 771-787, 2007
1492007
Exploring gender influence on customer's intention to engage permission‐based mobile marketing
H Karjaluoto, H Lehto, M Leppäniemi, C Jayawardhena
Electronic markets 18 (3), 242-259, 2008
1442008
Examining consumers’ usage intention of contactless payment systems
H Karjaluoto, AA Shaikh, M Leppäniemi, R Luomala
International Journal of Bank Marketing 38 (2), 332-351, 2020
1232020
Customer perceived value, satisfaction, and loyalty: the role of willingness to share information
M Leppäniemi, H Karjaluoto, H Saarijärvi
The International Review of Retail, Distribution and Consumer Research 27 (2 …, 2017
972017
Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption
J Hepola, M Leppäniemi, H Karjaluoto
Journal of Retailing and Consumer Services 57, 102232, 2020
892020
Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election
M Leppäniemi, H Karjaluoto, H Lehto, A Goman
Journal of Nonprofit & Public Sector Marketing 22 (1), 14-37, 2010
662010
The role of mobile marketing in companies’ promotion mix: Empirical evidence from Finland
H Karjaluoto, M Leppäniemi, J Salo
Journal of international business and economics 2 (1), 111-116, 2004
552004
Mobile marketing communications in consumer markets
M Leppäniemi
University of Oulu, 2008
522008
Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns
M Leppäniemi, H Karjaluoto
Journal of systems and information technology 10 (3), 251-265, 2008
502008
Insights into the Implementation of Mobile Marketing Campaigns.
H Karjaluoto, H Lehto, M Leppäniemi, T Mustonen
International Journal of Mobile Marketing 2 (2), 2007
432007
Unlocking behaviors of long-term service consumers: the role of action inertia
M Leppäniemi, C Jayawardhena, H Karjaluoto, D Harness
Journal of Service Theory and Practice 27 (1), 270-291, 2017
412017
Managing customer relationships through mobile medium-underlying issues and opportunities
J Sinisalo, J Salo, H Karjaluoto, M Leppaniemi
Proceedings of the 39th Annual Hawaii International Conference on System …, 2006
362006
Initiation stage of mobile customer relationship management
J Sinisalo, J Salo, M Leppäniemi, H Karjaluoto
The E-Business Review 5, 205-209, 2005
322005
Social identity for teenagers: Understanding behavioral intention to participate in virtual world environment
H Karjaluoto, M Leppäniemi
Journal of theoretical and applied electronic commerce research 8 (1), 1-16, 2013
292013
Individual differences in the use of mobile services among Finnish consumers.
H Karjaluoto, M Leppäniemi, C Standing, S Kajalo, M Merisavo, ...
International journal of mobile marketing 1 (2), 2006
292006
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