Nadia Zainuddin
Nadia Zainuddin
Vahvistettu sähköpostiosoite verkkotunnuksessa uow.edu.au
Nimike
Viittaukset
Viittaukset
Vuosi
The value of health and wellbeing: an empirical model of value creation in social marketing
N Zainuddin, R Russell-Bennett, J Previte
European Journal of Marketing 47 (9), 1504-1524, 2013
1442013
A social marketing approach to value creation in a well-women's health service
N Zainuddin, J Previte, R Russell-Bennett
Journal of Marketing Management 27 (3-4), 361-385, 2011
942011
Conceptualising value creation for social change management
R Russell-Bennett, J Previte, N Zainuddin
Australasian Marketing Journal (AMJ) 17 (4), 211-218, 2009
722009
Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal
R Gordon, N Zainuddin, C Magee
Journal of Services Marketing 30 (1), 48-62, 2016
462016
Serving yourself: value self-creation in health care service
N Zainuddin, L Tam, A McCosker
Journal of Services Marketing 30 (6), 586-600, 2016
402016
Examining the impact of experience on value in social marketing
N Zainuddin
Journal of Social Marketing 3 (3), 257-274, 2013
262013
Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing
N Zainuddin, K Dent, L Tam
Journal of Marketing Management 33 (5-6), 348-374, 2017
192017
Designing gamified transformative and social marketing services: An investigation of serious m-games
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice, 2018
182018
Exploring value destruction in social marketing services
C Leo, N Zainuddin
Journal of Social Marketing 7 (4), 405-422, 2017
172017
Why Are Businesses Brand Loyal? A Functional Approach to Three Dimensions of B2B Brand Loyalty
N Zainuddin, R Russell-Bennett, CEJ Hartel
Department of Marketing, University of Otago, 2007
82007
A qualitative investigation of sources of value in social marketing from the lens of a public health service
N Zainuddin, J Previte, R Russell-Bennett
Proceedings from Australian and New Zealand Marketing Academy Conference …, 2009
62009
Describing value in a social marketing service: What is it and how is it influenced?
N Zainuddin, R Russell-Bennett, J Previte
52008
Social marketing, value, and behaviour: Some important considerations
N Zainuddin, R Gordon
42014
Value creation in social marketing for the continued use of wellness services
N Zainuddin
32011
Value co-creation in social marketing wellness services
N Zainuddin
Queensland University of Technology, 2011
32011
Social marketing and transformative service research: exploring the similarities and differences of two research approaches
R Fisk, M Rosenbaum, N Zainuddin, R Russell-Bennett
22014
Consumers as value creators: Exploring value self-creation in social marketing
A Mccosker, N Zainuddin, WYL Tam
22014
Conceptualising a relational approach to value creation in a government service: Implications for social marketing
N Zainuddin, R Russell-Bennett, JA Previte
Griffith Business School, Griffith University, Queensland, 2007
22007
The many paths to societal wellbeing: charting a course forward
N Zainuddin, R Russell-Bennett
Journal of Social Marketing 7 (4), 350-354, 2017
12017
The actual and imagined customer experiences of blood donation: A customer value perspective
R Russell-Bennett, J Previte, C Hartel, G Smith, N Zainuddin
Conference Proceedings SERVSIG Conference 2016, 2016
12016
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Artikkelit 1–20