Kunter Gunasti
Kunter Gunasti
Verified email at WSU.EDU - Homepage
Title
Cited by
Cited by
Year
How and when alphanumeric brand names affect consumer preferences
K Gunasti, WT Ross Jr
Journal of Marketing Research 47 (6), 1177-1192, 2011
1082011
Creating an environment in which youths are encouraged to eat a healthier diet
ME Goldberg, K Gunasti
Journal of Public Policy & Marketing 26 (2), 162-181, 2007
1032007
How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability
K Gunasti, WT Ross
Journal of Consumer Research 35 (5), 823-837, 2009
1012009
Consumer reactions to round numbers in brand names
K Gunasti, T Ozcan
Marketing letters 27 (2), 309-322, 2016
172016
Is it the ‘alpha’or the ‘numeric’: Consumers’ evaluation of letter versus number changes in alphanumeric brand names
S Kara, K Gunasti, WT Ross
Journal of Brand Management 22 (6), 515-533, 2015
142015
How competitor brand names affect within-brand choices
K Gunasti, B Devezer
Marketing Letters 27, 275, 2016
102016
Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards
K Gunasti, E Baskin
Journal of Retailing 94 (4), 380-392, 2019
72019
The impact of gamification on word-of-mouth effectiveness: Evidence from foursquare
L Wang, K Gunasti, R Gopal, R Shankar, J Pancras
Proceedings of the 50th Hawaii International Conference on System Sciences, 2017
62017
How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers
T Ozcan, K Gunasti
Journal of Brand Management 26 (2), 176-194, 2019
52019
Original brands in competition against high quality copycats
H Nguyen, K Gunasti
European Journal of Marketing, 2018
42018
The effects of compensatory inferences for attributes on the choice of incomplete product options
K Gunasti, WT Ross Jr
Journal of Business Research 68 (5), 1136-1144, 2015
42015
Achieving the compromise effect with missing attribute information: Introducing shadow options
K Gunasti
ACR North American Advances, 2008
42008
Authenticity is in the eye of the beholder: From changes in attitudes and preferences to placebo effects
H Nguyen, K Gunasti
ACR North American Advances, 2011
32011
A reexamination of post-experience advertising effects: the moderating role of accuracy motivation
K Gunasti, H Baumgartner, M Ding
ACR North American Advances, 2008
32008
IMPACT OF GAMIFICATION ON PERCEPTIONS OF WORD-OF-MOUTH CONTRIBUTORS AND ACTIONS OF WORD-OF-MOUTH CONSUMERS.
L Wang, K Gunasti, R Shankar, J Pancras, R Gopal
MIS Quarterly 44 (4), 2020
12020
My brand identity lies in the brand name: personified suggestive brand names
S Kara, K Gunasti, WT Ross
Journal of Brand Management 27 (5), 607-621, 2020
12020
Effects of search, experience and credence attributes versus suggestive brand names on product evaluations
K Gunasti, S Kara, WT Ross Jr
European Journal of Marketing, 2020
12020
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
K Gunasti, T Ozcan
Marketing Letters 30 (2), 207-217, 2019
12019
Özellikler Arası Korelasyon Yönü ve Eksik Özellik Değeri Çıkarımlarına: Pozitif Korelasyonun Çıkarımlara Olumlu Etkisi
B Bi̇lgi̇n, K Günaşti
Iktisat Isletme ve Finans 28 (323), 33-54, 2013
12013
How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences
K Gunasti
ACR North American Advances, 2007
12007
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