| Consumer response to stock‐out in the online supply chain KQ Dadzie, E Winston International Journal of Physical Distribution & Logistics Management 37 (1 …, 2007 | 111 | 2007 |
| How firms implement marketing strategies in emerging markets: An empirical assessment of the 4A marketing mix framework KQ Dadzie, DK Amponsah, CA Dadzie, EM Winston Journal of Marketing Theory and Practice 25 (3), 234-256, 2017 | 96 | 2017 |
| Customer service in the internet‐enabled logistics supply chain: website design antecedents and loyalty effects KQ Dadzie, C Chelariu, E Winston Journal of business logistics 26 (1), 53-78, 2005 | 89 | 2005 |
| Market orientation of Nigerian and Kenyan firms: The role of top managers E Winston, KQ Dadzie Journal of Business & Industrial Marketing 17 (6), 471-480, 2002 | 89 | 2002 |
| Organizational culture, competitive strategy, and performance in Ghana CA Dadzie, EM Winston, KQ Dadzie Journal of African Business 13 (3), 172-182, 2012 | 80 | 2012 |
| Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach RA Owusu, CM Mutshinda, I Antai, KQ Dadzie, EM Winston Internet Research 26 (1), 22-37, 2016 | 50 | 2016 |
| Inclusive economic development programs and consumers’ access to credit in emerging market economies: The public policy role of marketing in rural bank programs in Ghana KQ Dadzie, CA Dadzie, EM Winston, C Blankson Journal of Public Policy & Marketing 32 (1_suppl), 59-69, 2013 | 35 | 2013 |
| The effects of normative social belief systems and customer satisfaction on rural savings programs in Ghana KQ Dadzie, E Winston, K Afriyie Management Decision 41 (3), 233-240, 2003 | 35 | 2003 |
| Competing with Marketing Channels and Logistics in Africa's Booming Markets: An Investigation of Emerging Supply Chain Management Practices in Ghana KQ Dadzie, E Winston, R Hinson Journal of Marketing Channels 22 (2), 137-152, 2015 | 25 | 2015 |
| Organizational culture in Cote d'Ivoire: Analysis of cultural types and firm performance E Winston, KQ Dadzie Journal of African business 8 (1), 99-112, 2007 | 20 | 2007 |
| Loan delinquency among small business owners in Ghana: The importance of gender to the lending process JD Evans, E Winston International Journal of Entrepreneurship and Small Business 5 (3-4), 318-336, 2008 | 13 | 2008 |
| The transitioning of marketing practices from segment to customer-centric marketing in the African business context: Toward a theoretical research framework KQ Dadzie, CA Dadzie, EM Winston Contemporary Issues and Prospects in Business Development in Africa, 52-69, 2020 | 11 | 2020 |
| The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets K Dadzie, C Dadzie, WJ Johnston, E Winston, H Wang Journal of Business & Industrial Marketing 38 (2), 367-383, 2023 | 8 | 2023 |
| How managers handle conflict in supply chain collaborative relationships in Ghana E Winston, CA Dadzie, KQ Dadzie Journal of African Business 10 (2), 203-217, 2009 | 8 | 2009 |
| Promoting bank usage habits in Africa’s savings mobilization programs: A strategic marketing perspective CA Dadzie, EM Winston, AJ Williams, KQ Dadzie Journal of Macromarketing 41 (2), 391-410, 2021 | 7 | 2021 |
| Rethinking marketing practices in an emerging market context: An empirical evaluation of competing conceptual frameworks in Ghana KQ Dadzie, CA Dadzie, EM Winston Marketing in the socially-networked world: Challenges of emerging, stagnant …, 2012 | 6 | 2012 |
| Financial intermediation in an African setting: Performance differences between domestic and multinational banks in Ghana J Evans, R Mack, E Winston Journal of African Business 8 (2), 91-104, 2007 | 6 | 2007 |
| How Organizational Culture Shapes Baseline Supply Chain Integration in China C Dadzie, EM Winston, K Dadzie Academy of Management Proceedings 2017 (1), 17096, 2017 | | 2017 |
| How Adequate is the Demand Aggregation Framework For African Emerging Markets? An Empirical Investigation in Ghana CA Dadzie, KQ Dadzie, EM Winston African Business and Development in a Changing Global Political Economy …, 2012 | | 2012 |
