| Housing preferences and attribute importance among low-income consumers in Saudi Arabia RA Opoku, AG Abdul-Muhmin Habitat International 34 (2), 219-227, 2010 | 368 | 2010 |
| What I say about myself: Communication of brand personality by African countries LF Pitt, R Opoku, M Hultman, R Abratt, S Spyropoulou Tourism Management 28 (3), 835-844, 2007 | 264 | 2007 |
| Communicating brand personality: are the websites doing the talking for the top South African business schools? R Opoku, R Abratt, L Pitt Journal of Brand Management 14 (1), 20-39, 2006 | 250 | 2006 |
| Communicating brand personality: are the web sites doing the talking for food SMEs? RA Opoku, R Abratt, M Bendixen, L Pitt Qualitative Market Research: An International Journal 10 (4), 362-374, 2007 | 161 | 2007 |
| Preliminary insights into m-commerce adoption in Ghana RA Boadi, R Boateng, R Hinson, RA Opoku Information Development 23 (4), 253-265, 2007 | 140 | 2007 |
| The preference gap: Ghanaian consumers' attitudes toward local and imported products RA Opoku, PAK Akorli African Journal of Business Management 3 (8), 350-357, 2009 | 138 | 2009 |
| The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case RA Opoku, N Atuobi-Yiadom, CS Chong, R Abratt Journal of Financial Services Marketing 13, 317-329, 2009 | 116 | 2009 |
| Positioning in market space: The evaluation of Swedish universities' online brand personalities RA Opoku, M Hultman, E Saheli-Sangari Journal of Marketing for Higher Education 18 (1), 124-144, 2008 | 102 | 2008 |
| Entrepreneurs' improvisational behavior and new venture performance: Firm-level and institutional contingencies S Adomako, RA Opoku, K Frimpong Journal of Business Research 83 (February), 10-18, 2018 | 99 | 2018 |
| The moderating influence of competitive intensity on the relationship between CEOs' regulatory foci and SME internationalization S Adomako, RA Opoku, K Frimpong Journal of International Management 23 (3), 268-278, 2017 | 84 | 2017 |
| Examining the motivational factors behind charitable giving among young people in a prominent Islamic country RA Opoku International Journal of Nonprofit and Voluntary Sector Marketing 18 (3 …, 2013 | 76 | 2013 |
| Online brand personalities: An exploratory analysis of selected African countries R Opoku, R Hinson Place Branding 2, 118-129, 2006 | 63 | 2006 |
| Young Saudi adults and peer group purchase influence: a preliminary investigation R Opoku Young Consumers 13 (2), 176-187, 2012 | 55 | 2012 |
| Private label competition: the perspective of Swedish branded goods manufacturers M Hultman, RA Opoku, E Salehi‐Sangari, P Oghazi, QT Bui Management Research News 31 (2), 125-141, 2008 | 53 | 2008 |
| Mapping destination personality in cyberspace: An evaluation of country web sites using correspondence analysis RA Opoku Journal of Internet Commerce 8 (1-2), 70-87, 2009 | 52 | 2009 |
| Electronic supply chain management applications by Swedish SMEs HM Beheshti, M Hultman, ML Jung, RA Opoku, E Salehi-Sangari Enterprise Information Systems 1 (2), 255-268, 2007 | 48 | 2007 |
| Towards a methodological design for evaluating online brand positioning R Opoku Luleå Tekniska Universitet, 2006 | 35 | 2006 |
| Driving forces of sustainability in the mining industry: Evidence from a developing country S Famiyeh, RA Opoku, A Kwarteng, D Asante-Darko Resources Policy 70, 101910, 2021 | 29 | 2021 |
| Using brand personality to assess whether biotechnology firms are saying the right things to their network L Papania, C Campbell, RA Opoku, M Styven, JP Berthon Journal of Commercial Biotechnology 14, 247-255, 2008 | 29 | 2008 |
| Branding the hotel industry: The effect of step-up versus step-down brand extensions M Hultman, C Papadopoulou, P Oghazi, R Opoku Journal of Business Research 124 (January), 560-570, 2021 | 28 | 2021 |
Leyland PittSimon Fraser UniversityVerified email at sfu.ca
