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Larissa Becker
Larissa Becker
Assistant Professor in Marketing, Hanken School of Economics
Verified email at hanken.fi - Homepage
Title
Cited by
Cited by
Year
Customer experience: fundamental premises and implications for research
L Becker, E Jaakkola
Journal of the Academy of Marketing Science, 2020
7832020
Methodological proposals for the study of consumer experience
LCB Becker
Qualitative Market Research: An International Journal 21 (4), 465-490, 2018
602018
Toward a goal-oriented view of customer journeys
L Becker, E Jaakkola, A Halinen
Journal of Service Management 31 (4), 767-790, 2020
502020
Challenging the" integration imperative": A customer perspective on omnichannel journeys
I Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C Pizzutti
Journal of Retailing and Consumer Services 64, 102829, 2022
422022
C2C value creation: social anxiety and retail environment
LC Becker, C Pizzutti
Journal of Research in Interactive Marketing 11 (4), 398-415, 2017
252017
A relação entre os elementos da cocriação, satisfação e confiança no contexto de serviços
LCB Becker, CP Santos, MB Nagel
REMark-Revistra brasileira de Marketing. São Paulo, SP. Vol. 15, n. 2 (abr …, 2016
252016
A relação entre os elementos da cocriação (DART) e confiança no contexto de serviços
LCB Becker, M de Brito Nagel
Revista de Administração IMED 3 (1), 1-18, 2013
252013
A light in the dark: The benefits of co-production in service failures
NA Pacheco, LCB Becker, VA Brei
Journal of Retailing and Consumer Services 34, 95-101, 2017
182017
TOWARD A CUSTOMER-CENTRIC PERSPECTIVE OF CUSTOMER EXPERIENCE
L Becker
University of Turku, 2020
132020
Pricing strategy in multi-channel retailing and fairness perception: An examination of boundary conditions
LCB Becker, RL Lionello, MB Nagel, RH Silveira, MS Trombetta, ...
Revista de Administração IMED [recurso eletrônico]. Passo Fundo, RS. Vol. 6 …, 2016
92016
Actor experience: Bridging individual and collective-level theorizing
L Becker, IO Karpen, M Kleinaltenkamp, E Jaakkola, A Helkkula, ...
Journal of Business Research 158, 113658, 2023
72023
Avaliação da qualidade percebida em serviços educacionais: proposta de uma escala
VP Bressan, K Basso, LCB Becker
Revista Gestão Universitária na América Latina-GUAL 8 (2), 216-236, 2015
72015
Understanding and managing customer experiences
E Jaakkola, L Becker, E Panina
The Palgrave Handbook of Service Management, 655-675, 2022
42022
Consumer collectives in the circular economy: A systematic review and research agenda
R Luukkonen, E Närvänen, L Becker
Sustainable Production and Consumption, 2024
2024
Data is useless unless used: The challenges of using data for customer experience management
L Becker, R Ciuchita, M Yrjölä, E Närvänen, M Holmlund
Frontiers in Service conference: From romans to robots: service research in …, 2023
2023
Customer journey segmentation–A new perspective on the dynamics of customer experience
B Reitsamer, L Becker
Frontiers in Service Conference 2023: From romans to robots: service …, 2023
2023
Storyscape: Exploring configurations of ephemeral firm generated content elements on social media engagement behaviors
S Lapresta-Romero, B Hernandez-Ortega, L Becker, H Terho, JL Franco
Frontiers in Service Conference 2023: From romans to robots: service …, 2023
2023
Becoming sober: How consumers recover from compulsive consumption
LB Becker, M Akaka, H Schau, E Jaakkola
ANZMAC, 2022
2022
Data use in customer experience management
LB Becker, M Holmlund-Rytkönen, R Ciuchita, M Yrjölä, E Närvänen
ANZMAC, 2022
2022
Consumer Collectives in Circular Economy: A Systematic Literature Review
R Luukkonen, E Närvänen, L Becker
Nordic Academy of Management 2022, 2022
2022
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