| Customer experience: fundamental premises and implications for research L Becker, E Jaakkola Journal of the Academy of Marketing Science, 2020 | 1083 | 2020 |
| Challenging the" integration imperative": A customer perspective on omnichannel journeys I Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C Pizzutti Journal of Retailing and Consumer Services 64, 102829, 2022 | 78 | 2022 |
| Toward a goal-oriented view of customer journeys L Becker, E Jaakkola, A Halinen Journal of Service Management 31 (4), 767-790, 2020 | 74 | 2020 |
| Methodological proposals for the study of consumer experience LCB Becker Qualitative Market Research: An International Journal 21 (4), 465-490, 2018 | 72 | 2018 |
| C2C value creation: social anxiety and retail environment LC Becker, C Pizzutti Journal of Research in Interactive Marketing 11 (4), 398-415, 2017 | 30 | 2017 |
| A relação entre os elementos da cocriação, satisfação e confiança no contexto de serviços LCB Becker, CP Santos, MB Nagel REMark-Revistra brasileira de Marketing. São Paulo, SP. Vol. 15, n. 2 (abr …, 2016 | 26 | 2016 |
| A relação entre os elementos da cocriação (DART) e confiança no contexto de serviços LCB Becker, M de Brito Nagel Revista de Administração IMED 3 (1), 1-18, 2013 | 25 | 2013 |
| A light in the dark: The benefits of co-production in service failures NA Pacheco, LCB Becker, VA Brei Journal of Retailing and Consumer Services 34, 95-101, 2017 | 19 | 2017 |
| TOWARD A CUSTOMER-CENTRIC PERSPECTIVE OF CUSTOMER EXPERIENCE L Becker University of Turku, 2020 | 16 | 2020 |
| Understanding and managing customer experiences E Jaakkola, L Becker, E Panina The Palgrave Handbook of Service Management, 655-675, 2022 | 14 | 2022 |
| Actor experience: Bridging individual and collective-level theorizing L Becker, IO Karpen, M Kleinaltenkamp, E Jaakkola, A Helkkula, ... Journal of Business Research 158, 113658, 2023 | 12 | 2023 |
| Pricing strategy in multi-channel retailing and fairness perception: An examination of boundary conditions LCB Becker, RL Lionello, MB Nagel, RH Silveira, MS Trombetta, ... Revista de Administração IMED [recurso eletrônico]. Passo Fundo, RS. Vol. 6 …, 2016 | 9 | 2016 |
| Consumer collectives in the circular economy: A systematic review and research agenda R Luukkonen, E Närvänen, L Becker Sustainable Production and Consumption, 2024 | 6 | 2024 |
| Avaliação da qualidade percebida em serviços educacionais: proposta de uma escala VP Bressan, K Basso, LCB Becker Revista Gestão Universitária na América Latina-GUAL 8 (2), 216-236, 2015 | 6 | 2015 |
| Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints BF Reitsamer, L Becker Journal of Business Research 181, 114745, 2024 | 3 | 2024 |
| Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors S Lapresta-Romero, L Becker, B Hernández-Ortega, H Terho, JL Franco Journal of Interactive Marketing, 10949968241251694, 2024 | | 2024 |
| Sensorial Customer Experiences in Online Touchpoints L Becker, E Rech The Impact of Digitalization on Current Marketing Strategies, 19-37, 2024 | | 2024 |
| Business Customer Experience (BCX): Conceptualization and Implications for Research M Kleinaltenkamp, L Becker, E Panina, E Jaakkola, IO Karpen, ... 13th SERVSIG Conference: Service for Humanity, 2024 | | 2024 |
| A conceptualization of involuntary customers and its effects on service systems S Burggraf, K Heinonen, L Becker, J Gummerus Macromarketing Conference 2024, 2024 | | 2024 |
| How does the interplay between different types of touchpoints affect customer experience? A qualitative investigation of customer journeys I Gasparin, E Panina, L Becker, E Jaakkola 13th SERVSIG Conference: Service for Humanity, 2024 | | 2024 |
Elina JaakkolaProfessor of Marketing, Turku School of Economics, University of TurkuVerified email at utu.fi
