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Nicholas O'Shaughnessy
Nicholas O'Shaughnessy
Professor of Communication
Verified email at qmul.ac.uk
Title
Cited by
Cited by
Year
Treating the nation as a brand: Some neglected issues
J O’Shaughnessy, NJ O’Shaughnessy
Journal of macromarketing 20 (1), 56-64, 2000
5822000
Marketing, the consumer society and hedonism
J O’Shaughnessy, N Jackson O’Shaughnessy
European Journal of Marketing 36 (5/6), 524-547, 2002
5402002
The phenomenon of political marketing
NJ O'Shaughnessy
Springer, 1990
4821990
Persuasion in advertising
J O'Shaugnessy, N O'Shaughnessy
Routledge, 2003
4102003
Politics and propaganda: Weapons of mass seduction
NJ O'Shaughnessy
Manchester University Press, 2004
4042004
The marketing power of emotion
J O'Shaughnessy, NJ O'Shaughnessy
Oxford University Press, 2002
4012002
The marketing of political marketing
N O’shaughnessy
European journal of marketing 35 (9/10), 1047-1057, 2001
3322001
Theory and concept development in political marketing: Issues and an agenda
SC Henneberg, NJ O'shaughnessy
Journal of political marketing 6 (2-3), 5-31, 2007
1552007
The idea of political marketing
NO O'Shaughnessy, SCM Henneberg
Bloomsbury Publishing USA, 2002
1542002
Political marketing management and theories of democracy
SC Henneberg, M Scammell, NJ O'Shaughnessy
Marketing Theory 9 (2), 165-188, 2009
1432009
Social propaganda and social marketing: a critical difference?
N O’Shaughnessy
European Journal of Marketing 30 (10/11), 54-67, 1996
1431996
The service‐dominant perspective: a backward step?
J O'Shaughnessy, N Jackson O'Shaughnessy
European Journal of Marketing 43 (5/6), 784-793, 2009
1332009
Political relationship marketing: Some macro/micro thoughts
SC Henneberg, NJ O'Shaughnessy
Journal of Marketing Management 25 (1-2), 5-29, 2009
1242009
Political marketing: Theory and concepts
RP Ormrod, SCM Henneberg, NJ O'Shaughnessy
Sage, 2013
1072013
Selling Hitler: propaganda and the Nazi brand
N O'Shaughnessy
Journal of Public Affairs: An International Journal 9 (1), 55-76, 2009
1072009
Michael Porter’s Competitive Advantage revisited
NJ O’Shaughnessy
Management Decision 34 (6), 12-20, 1996
1071996
Green consciousness of consumers in a developing country: A study of Egyptian consumers
PI Tantawi, NJ O’Shaughnessy, KAR Gad, MAS Ragheb
Contemporary Management Research 5 (1), 2009
1002009
The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims
PR Baines, NJ O'Shaughnessy, K Moloney, B Richards, S Butler, M Gill
European Journal of Marketing 44 (3/4), 478-495, 2010
892010
Political marketing and political propaganda
N O’Shaughnessy
Handbook of political marketing, 725-740, 1999
851999
Selling terror: The symbolization and positioning of Jihad
NJ O'Shaughnessy, PR Baines
Marketing Theory 9 (2), 227-241, 2009
782009
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