Seuraa
John T. Bowen
John T. Bowen
Professor Emeritus, Univ. of Houston, Conrad N. Hilton College of Hotel and
Vahvistettu sähköpostiosoite verkkotunnuksessa uh.edu - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
Marketing for Hospitality and Tourism
P Kotler, J Bowen, S Baloglu
7892*2021
The relationship between customer loyalty and customer satisfaction
JT Bowen, SL Chen
International journal of contemporary hospitality management 13 (5), 213-217, 2001
28612001
Mercadotecnia para Hotelería y Turismo
P Kotler, J Bowen, J Makens
Editorial Prentice-Hall Hispanoamericana, SA, Méjico, 0
2144*
Commentary on loyalty: A strategic commitment
S Shoemaker, J Bowen
Cornell Hopsitality Quarterly 44 (5-6), 47-52, 2003
2069*2003
Marketing turístico
P Kotler
9352019
Marketing para Turismo
P Kotler, J Bowen, J Makens
8512003
Development of a taxonomy of services to gain strategic marketing insights
J Bowen
Journal of the Academy of marketing science 18, 43-49, 1990
6321990
Managing service organizations: does having a “thing” make a difference?
J Bowen, RC Ford
Journal of Management 28 (3), 447-469, 2002
5102002
Restaurants and the tourist market
B Sparks, J Bowen, S Klag
International Journal of Contemporary Hospitality Management 15 (1), 6-13, 2003
3512003
Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction”
JT Bowen, SLC McCain
International Journal of Contemporary Hospitality Management 27 (3), 415-430, 2015
2842015
Marketing u ugostiteljstvu, hotelijerstvu i turizmu
P Kotler, JT Bowen, JC Makens
Mate, 2010
2772010
Beware Hospitality Industry: The Robots Are Coming
J Bowen, C Morosan
Worldwide Hospitality and Tourism Themes, 2018
2442018
Menu design: Can menus sell
JT Bowen, AJ Morris
International Journal of Contemporary Hospitality Management 7 (4), 4-9, 1995
2201995
Market segmentation in hospitality research: no longer a sequential process
JT Bowen
International Journal of Contemporary Hospitality Management 10 (7), 289-296, 1998
1991998
Pemasaran, perhotelan dan keparawisataan
P Kotler, JT Bowen, JC Makens
Prehallindo, 2002
1642002
Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach.
A Belarmino, E Whalen, Y Koh, J Bowen
Current Issues in Tourism, 1-7, 2017
1502017
A proposed model of the descriptors of service process
KJ Mayer, JT Bowen, MR Moulton
Journal of services marketing 17 (6), 621-639, 2003
1352003
Trends that are changing travel and tourism
J Bowen, E Whalen
Worldwide Hospitality and Tourism Themes 9 (6), 592-602, 2017
1232017
Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020)
CS Dev, JD Buschman, JT Bowen
Cornell Hospitality Quarterly 51 (4), 459-469, 2010
1192010
Marketing for Hospitality and Tourism. 5 vyd
P Kotler, JT Bowen, JC Makens
Upper Saddle River: Prentice Hall, 2010
1102010
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Artikkelit 1–20