John T. Bowen
John T. Bowen
Professor Emeritus, Univ. of Houston, Conrad N. Hilton College of Hotel and
Vahvistettu sähköpostiosoite verkkotunnuksessa uh.edu - Kotisivu
Nimike
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Viittaukset
Vuosi
Marketing for Hospitality and Tourism (eds. 1-7)
P Kotler, J Bowen, J Makens, S Baloglu
Pearson, 2017
6019*2017
Mercadotecnia para Hotelería y Turismo
P Kotler, J Bowen, J Makens
Editorial Prentice-Hall Hispanoamericana, SA, Méjico, 0
3287*
The relationship between customer loyalty and customer satisfaction
JT Bowen, SL Chen
International journal of contemporary hospitality management, 2001
21582001
Loyalty: A strategic commitment
JT Bowen, Shoemaker, S
The Cornell Hotel and Restaurant Administration Quarterly 39 (1), 12-25, 1998
1834*1998
Commentary on loyalty: A strategic commitment
S Shoemaker, J Bowen
Cornell Hopsitality Quarterly 44 (5-6), 47-52, 2003
1739*2003
Mercadotecnia para hotelería y turismo
P Kotler, J Bowen, J Makens, MA C Sanchez
Prentice Hall Hispanoamericana, 1997
1429*1997
Marketing para Turismo
P Kotler, J Bowen, J Makens
8302003
Marketing turístico
P Kotler, JT Bowen, JC Makens, J García, J Flores
Pearson educación, 2011
6262011
Development of a taxonomy of services to gain strategic marketing insights
J Bowen
Journal of the Academy of marketing science 18 (1), 43-49, 1990
5651990
Managing service organizations: does having a “thing” make a difference?
J Bowen, RC Ford
Journal of Management 28 (3), 447-469, 2002
4532002
Restaurants and the tourist market
B Sparks, J Bowen, S Klag
International Journal of Contemporary Hospitality Management, 2003
2442003
Marketing u ugostiteljstvu, hotelijerstvu i turizmu
P Kotler, JT Bowen, JC Makens
Mate, 2010
1952010
Transitioning loyalty programs
JT Bowen, SLC McCain
International Journal of Contemporary Hospitality Management, 2015
1882015
Market segmentation in hospitality research: no longer a sequential process
JT Bowen
International Journal of Contemporary Hospitality Management, 1998
1731998
Menu design: can menus sell
JT Bowen, AJ Morris
International Journal of Contemporary Hospitality Management, 1995
1691995
A proposed model of the descriptors of service process
KJ Mayer, JT Bowen, MR Moulton
Journal of services marketing, 2003
1152003
Pemasaran, perhotelan dan keparawisataan
P Kotler, JT Bowen, JC Makens
Prehallindo, 2002
1142002
Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020)
CS Dev, JD Buschman, JT Bowen
Cornell Hospitality Quarterly 51 (4), 459-469, 2010
1052010
What experts say about managing hospitality service delivery systems
J Bowen, RC Ford
International journal of contemporary hospitality management, 2004
992004
Measuring the effectiveness of casino promotions
AF Lucas, JT Bowen
International Journal of Hospitality Management 21 (2), 189-202, 2002
962002
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Artikkelit 1–20