| National survey of pharmacy-based immunization services SC Westrick, BJ Patterson, MS Kader, S Rashid, PO Buck, MC Rothholz Vaccine 36 (37), 5657-5664, 2018 | 66 | 2018 |
| Are consumers willing to go the extra mile for fair trade products made in a developing country? A comparison with made in USA products at different prices MS Rashid, SE Byun Journal of Retailing and Consumer Services 41, 201-210, 2018 | 50 | 2018 |
| Weakening the effect of unfavorable country of origin: A process-and parameter-associated theoretical framework MS Rashid Journal of Global Marketing 30 (2), 87-98, 2017 | 26 | 2017 |
| Do consumers react differently to sweatshop allegations on luxury and non-luxury brands? A brand entitativity-based account MS Rashid, V Chattaraman Journal of Fashion Marketing and Management: An International Journal 23 (1 …, 2019 | 5 | 2019 |
| Study on the scope and opportunities of category management for aligning the supplier-retailer business strategy S Rashid, H Matilla South Asian Journal of Management 18 (4), 62, 2011 | 4 | 2011 |
| Category Management: The effective way of managing retail business. MDS RASHID University of Borås/Swedish School of Textiles, 2010 | 2 | 2010 |
| Impact of consistent fibre properties on optimization of fabric barré MS Rashid Daffodil International University, 2009 | 2 | 2009 |
| When do Sweatshop Allegations Negatively Impact Brands? An Entitativitybased Account for Moderators MS Rashid, V Chattaraman International Textile and Apparel Association Annual Conference Proceedings …, 2016 | 1 | 2016 |
| Predicting Consumers’ Attribution and Behavior toward a Brand’s Sweatshop Practices: The Effects of Brand Power, Sweatshop Practice Repetitiveness, and Response Strategy S Rashid Auburn University, 2018 | | 2018 |
| Consumers' Information Processing and Attitude Toward an Ad: The Moderating Role of a Product Type MS Rashid, SE Byun International Textile and Apparel Association Annual Conference Proceedings …, 2017 | | 2017 |
| Consumers' Reactions to Media Portrayed Controllability and Stability of a Brand's Sweatshop Practice and the Brand's Response Strategies MS Rashid, WS Kwon International Textile and Apparel Association Annual Conference Proceedings …, 2017 | | 2017 |
| Do the Media Portrayal of a Brand's Sweatshop Exploitation Affect Consumers' Causal Attribution: Kelley's Attribution Theory-based Account. MS Rashid International Textile and Apparel Association Annual Conference Proceedings …, 2017 | | 2017 |
| How to Organize Course Evaluation Components to Optimize Learning Outcome: An Application of Pedagogical Theories MS Rashid, JG Lee International Textile and Apparel Association Annual Conference Proceedings …, 2016 | | 2016 |
| Consumer Reactions to Socially Irresponsible Brand Behavior: A Systematic Literature Review MS Rashid International Textile and Apparel Association Annual Conference Proceedings …, 2016 | | 2016 |
| How Consumers Form Attitude towards A Brand's Facebook Page from Friends'" Likes"? S Rashid, WS Kwon International Textile and Apparel Association Annual Conference Proceedings …, 2015 | | 2015 |
Veena ChattaramanProfessor of Consumer and Design Science, Auburn UniversityVahvistettu sähköpostiosoite verkkotunnuksessa auburn.edu
