Peter Gabrielsson
Peter Gabrielsson
Professor of International Marketing, University of Vaasa
Vahvistettu sähköpostiosoite verkkotunnuksessa
The globalization strategies of business-to-business born global firms in the wireless technology industry
R Laanti, M Gabrielsson, P Gabrielsson
Industrial Marketing Management 36 (8), 1104-1117, 2007
A dynamic model of growth phases and survival in international business-to-business new ventures: The moderating effect of decision-making logic
P Gabrielsson, M Gabrielsson
Industrial Marketing Management 42 (8), 1357-1373, 2013
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
M Yang, P Gabrielsson
Industrial Marketing Management 64, 147-160, 2017
Internet-based sales channel strategies of born global firms
M Gabrielsson, P Gabrielsson
International business review 20 (1), 88-99, 2011
Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
J Hallbäck, P Gabrielsson
International Business Review 22 (6), 1008-1020, 2013
International entrepreneurial culture and growth of international new ventures
M Gabrielsson, P Gabrielsson, P Dimitratos
Management International Review 54, 445-471, 2014
Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance
P Gabrielsson, M Gabrielsson, T Seppälä
Journal of International Marketing 20 (2), 25-48, 2012
Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
M Gabrielsson, T Seppälä, P Gabrielsson
Industrial Marketing Management 54, 141-153, 2016
Globalizing internationals: business portfolio and marketing strategies in the ICT field
P Gabrielsson, M Gabrielsson
International Business Review 13 (6), 661-684, 2004
Global marketing strategies of born globals and globalising internationals in the ICT field
M Gabrielsson, P Gabrielsson
Euromarketing and the Future, 123-145, 2013
Globalizing internationals: product strategies of ICT manufacturers
P Gabrielsson, M Gabrielsson, J Darling, R Luostarinen
International Marketing Review 23 (6), 650-671, 2006
The interface of international marketing and entrepreneurship research: review, synthesis, and future directions
M Yang, P Gabrielsson
Journal of International Marketing 26 (4), 18-37, 2018
Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance
SY Kusi, P Gabrielsson, M Kontkanen
International Business Review 30 (6), 101867, 2021
International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country
P Gabrielsson, M Gabrielsson, H Gabrielsson
International Business Review 17 (6), 714-728, 2008
How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
SY Kusi, P Gabrielsson, C Baumgarth
Journal of World Business 57 (5), 101311, 2022
Globalising internationals: Product strategies of ICT companies
P Gabrielsson
Helsinki School of Economics, 2004
Using bibliometric research to advance the business-to-business sustainability literature: Establishing an integrative conceptual framework for future application
BR Chabowski, P Gabrielsson, JA Mena
Industrial Marketing Management 102, 527-545, 2022
Entrepreneurial marketing strategies during the growth of international new ventures
J Hallbäck, P Gabrielsson
Firm-Level Internationalization, Regionalism and Globalization: Strategy …, 2011
Sustainable international business model innovations for a globalizing circular economy: a review and synthesis, integrative framework, and opportunities for future research
BR Chabowski, P Gabrielsson, GTM Hult, FV Morgeson III
Journal of International Business Studies, 1-20, 2023
Survival and failure of born globals: the case of software firms
M Gabrielsson, P Gabrielsson
S., Contemporary Challenges to International Business. Palgrave Macmillan …, 2009
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Artikkelit 1–20