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Gerrit Sundermann
Gerrit Sundermann
Research Assistant
Verified email at uni-oldenburg.de - Homepage
Title
Cited by
Cited by
Year
Strategic communication through social media influencers: Current state of research and desiderata
G Sundermann, T Raabe
International Journal of Strategic Communication 13 (4), 278-300, 2019
1292019
Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
G Sundermann, J Munnukka
Journal of Interactive Marketing 57 (2), 237-254, 2022
172022
Future trends in social media and public relations
L Arango, H Karjaluoto, M Lievonen, M Muhonen, O Niininen, S Singaraju, ...
Social Media for Progressive Public Relations, 227-239, 2022
2022
Influencer Marketing: Essays on Impact and Management of Social Media Influencers as Digital Communication Agents
G Sundermann
Universität Oldenburg, 2022
2022
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