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Citations per year
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Cited by
All
Since 2019
Citations
146
145
h-index
2
2
i10-index
2
2
0
70
35
2019
2020
2021
2022
2023
2024
1
12
20
31
62
19
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Gerrit Sundermann
Research Assistant
Verified email at uni-oldenburg.de -
Homepage
Digital Marketing
Influencer Marketing
e-WOM
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Year
Strategic communication through social media influencers: Current state of research and desiderata
G Sundermann, T Raabe
International Journal of Strategic Communication 13 (4), 278-300
, 2019
129
2019
Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
G Sundermann, J Munnukka
Journal of Interactive Marketing 57 (2), 237-254
, 2022
17
2022
Future trends in social media and public relations
L Arango, H Karjaluoto, M Lievonen, M Muhonen, O Niininen, S Singaraju, ...
Social Media for Progressive Public Relations, 227-239
, 2022
2022
Influencer Marketing: Essays on Impact and Management of Social Media Influencers as Digital Communication Agents
G Sundermann
Universität Oldenburg
, 2022
2022
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