| Double jeopardy revisited ASC Ehrenberg, GJ Goodhardt, TP Barwise Journal of marketing 54 (3), 82-91, 1990 | 995* | 1990 |
| Understanding brand performance measures: using Dirichlet benchmarks ASC Ehrenberg, MD Uncles, GJ Goodhardt Journal of Business research 57 (12), 1307-1325, 2004 | 641 | 2004 |
| The Dirichlet: A comprehensive model of buying behaviour GJ Goodhardt, ASC Ehrenberg, C Chatfield Journal of the Royal Statistical Society. Series A (General), 621-655, 1984 | 599 | 1984 |
| The television audience: patterns of viewing. An update. GJ Goodhardt, ASC Ehrenberg, MA Collins | 492 | 1987 |
| The after-effects of price-related consumer promotions ASC Ehrenberg, K Hammond, GJ Goodhart Journal of advertising Research 34 (4), 11-22, 1994 | 382 | 1994 |
| Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns B Sharp, M Wright, G Goodhardt Australasian Marketing Journal 10 (3), 7-20, 2002 | 230 | 2002 |
| A consumer purchasing model with Erlang inter-purchase times C Chatfield, GJ Goodhardt Journal of the American Statistical Association 68 (344), 828-835, 1973 | 225 | 1973 |
| Progress on a Simplified Model of Stationary Purchasing C Chatfield, ASC Ehrenberg, GJ Goodhardt Journal of the Royal Statistical Society, Series A 129 (Part 3), 317-60, 1966 | 208 | 1966 |
| The beta‐binomial model for consumer purchasing behaviour C Chatfield, GJ Goodhardt Journal of the Royal Statistical Society: Series C (Applied Statistics) 19 …, 1970 | 200 | 1970 |
| Market segmentation for competitive brands K Hammond, ASC Ehrenberg, GJ Goodhardt European Journal of Marketing 30 (12), 39-49, 1996 | 174 | 1996 |
| Glued to the box?: Patterns of TV repeat-viewing. TP Barwise, AS Ehrenberg, GJ Goodhardt Journal of Communication, 1982 | 152 | 1982 |
| New brands: near-instant loyalty A Ehrenberg, G Goodhardt Journal of marketing management 16 (6), 607-617, 2000 | 139 | 2000 |
| Duplication of television viewing between and within channels GJ Goodhardt, ASC Ehrenberg Journal of Marketing Research 6 (2), 169-178, 1969 | 126 | 1969 |
| Results concerning brand choice C Chatfield, G Goodhardt Journal of Marketing Research 12 (1), 110-113, 1975 | 110 | 1975 |
| A model of multi-brand buying ASC Ehrenberg, GJ Goodhardt Journal of Marketing Research 7 (1), 77-84, 1970 | 109 | 1970 |
| Conditional trend analysis: A breakdown by initial purchasing level GJ Goodhardt, ASC Ehrenberg Journal of Marketing Research 4 (2), 155-161, 1967 | 103 | 1967 |
| Measuring customer loyalty to product variants J Singh, A Ehrenberg, G Goodhardt International Journal of Market Research 50 (4), 513-532, 2008 | 80 | 2008 |
| Essays on understanding buyer behavior ASC Ehrenberg, GJ Goodhardt Walter Thompson Co. and Market Research Corporation of America, New York, NY, 1979 | 77 | 1979 |
| A comparison of American and British repeat-buying habits ASC Ehrenberg, GJ Goodhardt Journal of Marketing Research 5 (1), 29-33, 1968 | 68 | 1968 |
| Constant in duplicated television viewing GJ Goodhardt Nature 212 (5070), 1616-1616, 1966 | 67 | 1966 |
Andrew S C EhrenbergEhrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info
