Exploring consumer motivations for creating user-generated content T Daugherty, MS Eastin, L Bright Journal of interactive advertising 8 (2), 16-25, 2008 | 1436 | 2008 |
Too much Facebook? An exploratory examination of social media fatigue LF Bright, SB Kleiser, SL Grau Computers in Human Behavior 44, 148-155, 2015 | 636 | 2015 |
Facebook versus television: advertising value perceptions among females K Logan, LF Bright, H Gangadharbatla Journal of Research in Interactive Marketing 6 (3), 164-179, 2012 | 424 | 2012 |
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism JA Lee, S Sudarshan, KL Sussman, LF Bright, MS Eastin International Journal of Advertising 41 (1), 78-100, 2022 | 174 | 2022 |
Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands LF Bright, K Logan Internet Research 28 (5), 1213-1227, 2018 | 172 | 2018 |
Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments LF Bright, T Daugherty Journal of Marketing Communications 18 (1), 19-37, 2012 | 124 | 2012 |
Exploring social media addiction among student Millennials S Grau, S Kleiser, L Bright Qualitative Market Research: An International Journal 22 (2), 200-216, 2019 | 114 | 2019 |
“Unfriend me, please!”: Social media fatigue and the theory of rational choice K Logan, LF Bright, SL Grau Journal of Marketing Theory and Practice 26 (4), 357-367, 2018 | 83 | 2018 |
The Tweet Is in Your Court: Measuring Attitude Towards Athlete Endorsements in Social Media. N Cunningham, LF Bright International Journal of Integrated Marketing Communications 4 (2), 2012 | 81 | 2012 |
Social Media and news gathering: tapping into the millennial mindset H Gangadharbatla, LF Bright, K Logan Tarleton State University, 2014 | 75 | 2014 |
“Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers LF Bright, HS Lim, K Logan Psychology & Marketing 38 (10), 1712-1722, 2021 | 44 | 2021 |
Fear of missing out and consumer happiness on Instagram: A serial mediation of social media influencer-related activities JA Lee, LF Bright, MS Eastin Cyberpsychology, Behavior, and Social Networking 24 (11), 762-766, 2021 | 41 | 2021 |
Advertising in a quantified world: a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies NH Brinson, MS Eastin, LF Bright Journal of Current Issues & Research in Advertising 40 (1), 54-72, 2019 | 30 | 2019 |
Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis JTL Anderson, LM Bouchacourt, KL Sussman, LF Bright, GB Wilcox Digital Health 8, 20552076221090041, 2022 | 26 | 2022 |
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level D Turnbull, LF Bright International Journal of Electronic Business 6 (2), 149-171, 2008 | 24 | 2008 |
Consumer control and customization in online environments: an investigation into the psychology of consumer choice and its impact on media enjoyment, attitude and behavioral … LF Bright The University of Texas at Austin, 2008 | 22 | 2008 |
The power of a tweet: An exploratory study measuring the female perception of celebrity endorsements on Twitter N Cunningham, L Bright 2012 AMA Educators’ Proceedings, 416-423, 2012 | 18 | 2012 |
Social media fatigue and privacy: An exploration of antecedents to consumers’ concerns regarding the security of their personal information on social media platforms LF Bright, K Logan, HS Lim Journal of Interactive Advertising 22 (2), 125-140, 2022 | 17 | 2022 |
Pop-up special section introduction: Advertising and COVID-19—Examining the impacts of the pandemic on agencies, consumers, and brands LF Bright, HJ Schau Journal of Advertising 50 (3), 217-220, 2021 | 14 | 2021 |
Telepresence and persuasion T Daugherty, H Gangadharbatla, L Bright Presence and popular media: Understanding media users’ everyday experiences …, 2010 | 12 | 2010 |