Angela Y. Lee
Angela Y. Lee
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Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion.
AY Lee, JL Aaker
Journal of personality and social psychology 86 (2), 205, 2004
“I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion
JL Aaker, AY Lee
Journal of consumer Research 28 (1), 33-49, 2001
“I” value freedom, but “we” value relationships: Self-construal priming mirrors cultural differences in judgment
WL Gardner, S Gabriel, AY Lee
Psychological science 10 (4), 321-326, 1999
The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus.
AY Lee, JL Aaker, WL Gardner
Journal of personality and social psychology 78 (6), 1122, 2000
The effect of conceptual and perceptual fluency on brand evaluation
AY Lee, AA Labroo
Journal of Marketing Research 41 (2), 151-165, 2004
Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness
AY Lee, PA Keller, B Sternthal
Journal of Consumer Research 36 (5), 735-747, 2010
Remembering versus knowing: Issues in buyers’ processing of price information
KB Monroe, AY Lee
Journal of the Academy of Marketing Science 27, 207-225, 1999
The role of regulatory focus in preference construction
J Wang, AY Lee
Journal of Marketing research 43 (1), 28-38, 2006
Understanding regulatory fit
JL Aaker, AY Lee
Journal of marketing research 43 (1), 15-19, 2006
The effects of positive mood on memory
AY Lee, B Sternthal
Journal of consumer research 26 (2), 115-127, 1999
Stereotype efficiency reconsidered: Encoding flexibility under cognitive load.
JW Sherman, AY Lee, GR Bessenoff, LA Frost
Journal of personality and social psychology 75 (3), 589, 1998
A Mouse Model for the Metabolic Effects of the Human Fat Mass and Obesity Associated FTO Gene
C Church, S Lee, EAL Bagg, JS McTaggart, R Deacon, T Gerken, A Lee, ...
PLoS genetics 5 (8), e1000599, 2009
Between two brands: A goal fluency account of brand evaluation
AA Labroo, AY Lee
Journal of Marketing Research 43 (3), 374-385, 2006
Motivations for promotion and prevention.
DC Molden, AY Lee, ET Higgins
The Guilford Press, 2008
It's time to vote: The effect of matching message orientation and temporal frame on political persuasion
H Kim, AR Rao, AY Lee
Journal of Consumer Research 35 (6), 877-889, 2009
The mere exposure effect: An uncertainty reduction explanation revisited
AY Lee
Personality and Social Psychology Bulletin 27 (10), 1255-1266, 2001
Structure and inhibition of plasmepsin II, a hemoglobin-degrading enzyme from Plasmodium falciparum.
AM Silva, AY Lee, SV Gulnik, P Maier, J Collins, TN Bhat, PJ Collins, ...
Proceedings of the National Academy of Sciences 93 (19), 10034-10039, 1996
Effects of implicit memory on memory-based versus stimulus-based brand choice
AY Lee
Journal of marketing research 39 (4), 440-454, 2002
Be fit and be strong: Mastering self-regulation through regulatory fit
J Hong, AY Lee
Journal of consumer research 34 (5), 682-695, 2008
Learning online, offline, and in-between: comparing student academic outcomes and course satisfaction in face-to-face, online, and blended teaching modalities
SC Yen, Y Lo, A Lee, JM Enriquez
Education and Information Technologies 23, 2141-2153, 2018
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