| To disguise or to disclose? The influence of disclosure recognition and brand presence on readers' responses toward native advertisements in online news media S Krouwer, K Poels, S Paulussen Journal of Interactive Advertising 17 (2), 124-137, 2017 | 78 | 2017 |
| Moving towards transparency for native advertisements on news websites: A test of more detailed disclosures S Krouwer, K Poels, S Paulussen International Journal of Advertising 39 (1), 51-73, 2020 | 49 | 2020 |
| Article or ad? Readers’ recognition and evaluations of native advertisements on online news websites S Krouwer, K Poels Advances in Advertising Research VIII: Challenges in an Age of Dis …, 2017 | 19 | 2017 |
| Exploring readers’ evaluations of native advertisements in a mobile news app S Krouwer, K Poels, S Paulussen Journal of Media Business Studies 16 (2), 77-94, 2019 | 18 | 2019 |
| “Trust Me, I’m an Advertiser”. The Influence of Message Sidedness and Advertiser Credibility on Readers’ Perceptions of Native Advertisements S Krouwer, K Poels, S Paulussen Advances in Advertising Research (Vol. XI) Designing and Communicating …, 2021 | 4 | 2021 |
| Brands bringing news: readers’ evaluations of hybrid advertisements in online news media S Krouwer, K Poels International Conference of Research in Advertising (ICORIA), 2016 | 2 | 2016 |
| Pathways to informed choices: The impact of freedom of choice and two-sided messages on psychological reactance and vaccination intentions among individuals who express concerns T Claessens, S Krouwer, H Vandebosch, K Poels Vaccine 41 (42), 6272-6280, 2023 | | 2023 |
| Brands bringing the news? Implementing native advertising on news websites S Krouwer University of Antwerp, 2020 | | 2020 |
| Percepties en reacties van lezers ten opzichte van branded content in online nieuwsmedia: omarmen, of omzeilen? S Krouwer Universiteit Antwerpen, 2015 | | 2015 |
| in Blog De Maffe Mensen Podcast on januari 7, 2021 september 13, 2023 Goede voornemens: zo bereik je ze volgens gedragswetenschappers wél Share Facebook Twitter Pinterest … SKS Krouwer | | |
