Eeva-Liisa Oikarinen
Eeva-Liisa Oikarinen
Assistant professor of Marketing, Oulu Business School, University of Oulu
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TitleCited byYear
2, 3-Butanedione monoxime (BDM) increases initial yields and improves long-term survival of isolated cardiac myocytes
T Kivistö, M Mäkiranta, EL Oikarinen, S Karhu, M Weckström, LC Sellin
The Japanese journal of physiology 45 (1), 203-210, 1995
Preferential treatment in the service encounter
M Söderlund, V Liljander, J Gummerus, P Hellman, M Lipkin, ...
Journal of Service Management 25 (4), 512-530, 2014
The effects of humour in online recruitment advertising
EL Oikarinen, M Söderlund
Australasian Marketing Journal (AMJ) 24 (3), 180-186, 2016
Micro-Enterprise's Digital Marketing Tools for Building Customer Relationships.
T Nikunen, M Saarela, EL Oikarinen, M Muhos, L Isohella
Management (18544223) 12 (2), 2017
Jokes in the store and its effects on customer satisfaction
M Söderlund, EL Oikarinen, EL Heikka
The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017
You Are Joking, Right?—Connecting Humour Types To Innovative Behaviour And Innovation Output
P Hurmelinna-Laukkanen, K Atta-Owusu, EL Oikarinen
International Journal of Innovation Management 20 (08), 1640021, 2016
Linking concepts of playfulness and well-being at work in retail sector
S Alatalo, EL Oikarinen, A Reiman, TM Tan, EL Heikka, ...
Journal of Retailing and Consumer Services 43, 226-233, 2018
Joking with customers in the service encounter has a negative impact on customer satisfaction: Replication and extension
M Söderlund, EL Oikarinen
Journal of Retailing and Consumer Services 42, 55-64, 2018
Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
EL Oikarinen, J Sinisalo
International Journal of Internet Marketing and Advertising 11 (1), 22-43, 2017
Categorizing humorous employer brand message in a small company’s online job ads
EL Oikarinen, S Saraniemi
Corporate Reputation Review 19 (3), 198-218, 2016
Relationships of playfulness, work engagement and innovative performance
P Hurmelinna-Laukkanen, S Alatalo, EL Oikarinen, T Vuorela, H Ahola, ...
European Conference on Innovation and Entrepreneurship, 273, 2016
Are you serious?-Types of humor affecting innovative behavior and output
P Hurmelinna-Laukkanen, K Atta-Owusu, EL Oikarinen
ISPIM Conference Proceedings, 1, 2016
The varied roles of stakeholders initiating digital, humor-based employer brand communication
EL Oikarinen, S Saraniemi
Proceedings: Conference on Corporate Communication, 561, 2012
Perceptions of Digital Marketing Tools in New Microenterprises
L Isohella, EL Oikarinen, M Saarela, M Muhos, T Nikunen
Management Challenges in a Network Economy: Proceedings of the MakeLearn and …, 2017
The moderating role of congruence between humor and fun climate of the company on the effects of humor in Internet job ads
EL Oikarinen
Advances in Advertising Research (Vol. VII), 167-181, 2017
Perspectives on humor in recruitment advertising on the Internet
EL Oikarinen
University of Oulu, Department of Marketing, Management and International …, 2018
SMEs’ ethical branding with humor on Facebook: A case study of a Finnish online army store 1
M Järvinen, H Ahola, EL Oikarinen, S Alatalo
Not All Claps and Cheers, 81-98, 2018
3.2 SMEs’ ethical branding with humor on Facebook
S Alatalo, EL Oikarinen, H Ahola, M Järvinen
Not All Claps and Cheers: Humor in Business and Society Relationships, 32, 2018
SME’s Ethical Branding with Humor on Facebook: A Case Study of Finnish Online Army Store
S Alatalo, EL Oikarinen, H Ahola, M Järvinen
Not All Claps and Cheers: Humor in Business and Society Relationships, 248 pp., 2018
Exploring Humour as a Strategic Tool for Creating Innovative Business
S Alatalo, T Vuorela, EL Oikarinen, P Aro, M Törmänen
Oulun ammattikorkeakoulu, Oamk, 2018
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