| Big data analytics in building the competitive intelligence of organizations J Ranjan, C Foropon International Journal of Information Management 56, 102231, 2021 | 255 | 2021 |
| Brand it green: Young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals JG Sarkar, A Sarkar, R Yadav Young Consumers 20 (3), 190-207, 2019 | 81 | 2019 |
| Hallowed be thy brand: Measuring perceived brand sacredness CL Wang, JG Sarkar, A Sarkar European Journal of Marketing 53 (4), 733-757, 2019 | 66 | 2019 |
| The impact of other customer perception on consumer-brand relationships S Sreejesh, JG Sarkar, A Sarkar, A Eshghi, MR Anusree Journal of Service Theory and Practice 28 (2), 130-146, 2017 | 66 | 2017 |
| Devoted to you my love: brand devotion amongst young consumers in emerging Indian market A Sarkar, JG Sarkar Asia Pacific Journal of Marketing and Logistics 28 (2), 2016 | 59 | 2016 |
| Store love in single brand retailing: the roles of relevant moderators A Sarkar, JG Sarkar, G Bhatt Marketing Intelligence & Planning 37 (2), 168-181, 2019 | 57 | 2019 |
| You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate A Sarkar, JG Sarkar, S Sreejesh, MR Anusree, B Rishi Journal of Brand Management, 1-15, 2020 | 43 | 2020 |
| Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market JG Sarkar, A Sarkar, A Ponnam Young Consumers 16 (3), 264-280, 2015 | 42 | 2015 |
| Attractive and facilitating store atmospheric stimuli: validating the scales G Bhatt, A Sarkar, JG Sarkar International Journal of Retail & Distribution Management 48 (4), 363-379, 2020 | 34 | 2020 |
| Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception A Sarkar, JG Sarkar, S Sreejesh International Journal of Hospitality Management 94, 102873, 2021 | 32 | 2021 |
| CSR through social media: Examining the intervening factors S Sreejesh, JG Sarkar, A Sarkar Marketing Intelligence & Planning 38 (1), 103-120, 2019 | 31 | 2019 |
| Empirically examining the psychological mechanism of a loved and trusted business school brand S Dass, S Popli, A Sarkar, JG Sarkar, M Vinay Journal of marketing for Higher Education 31 (1), 23-40, 2021 | 29 | 2021 |
| Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators JG Sarkar, S Sreejesh, A Sarkar, YK Dwivedi Psychology & Marketing 38 (11), 1942-1959, 2021 | 28 | 2021 |
| Building the holy brand: towards a theoretical model of brand religiosity CL Wang, A Sarkar, JG Sarkar International Journal of Consumer Studies 42 (6), 736-743, 2018 | 28 | 2018 |
| A qualitative investigation of e-tail brand affect A Sarkar, JG Sarkar, S S, A MR Marketing Intelligence & Planning 36 (3), 365-380, 2018 | 22 | 2018 |
| Developing responsible consumption behaviours through social media platforms: Sustainable brand practices as message cues JG Sarkar, A Sarkar, S Sreejesh Information Technology & People 36 (2), 532-563, 2023 | 20 | 2023 |
| Young adult consumers’ involvement in branded smartphone based service apps: Investigating the roles of relevant moderators JG Sarkar, A Sarkar Information Technology & People 32 (6), 1608-1632, 2019 | 20 | 2019 |
| Digital healthcare retail: role of presence in creating patients' experience S Sreejesh, JG Sarkar, A Sarkar International Journal of Retail & Distribution Management 50 (1), 36-54, 2021 | 19 | 2021 |
| The “right-to-refuse-service” paradox: Other customers’ perception of discretionary service denial JG Sarkar, A Sarkar, MS Balaji Journal of Business Research 121, 686-695, 2020 | 19 | 2020 |
| How to develop emotional attachment amongst patients towards hospitals? A qualitative investigation in the context of emerging Indian market A Sarkar, JG Sarkar, KSVG Rao Journal of Asia Business Studies 10 (3), 213-229, 2016 | 19 | 2016 |
Abhigyan SarkarIMT GhaziabadVerified email at imt.edu
