| Spot the difference: consumer responses towards counterfeits S Hoon Ang, P Sim Cheng, EAC Lim, S Kuan Tambyah Journal of consumer Marketing 18 (3), 219-235, 2001 | 1039 | 2001 |
| Trying to be cosmopolitan CJ Thompson, SK Tambyah Journal of Consumer research 26 (3), 214-241, 1999 | 882 | 1999 |
| The role of metaperception on the effectiveness of referral reward programs J Wirtz, C Orsingher, P Chew, SK Tambyah Journal of Service Research 16 (1), 82-98, 2013 | 153 | 2013 |
| Generalized trust and trust in institutions in Confucian Asia SJ Tan, SK Tambyah Social indicators research 103, 357-377, 2011 | 125 | 2011 |
| Organizational learning from customer feedback received by service employees: A social capital perspective J Wirtz, S Kuan Tambyah, AS Mattila Journal of Service Management 21 (3), 363-387, 2010 | 117 | 2010 |
| Life On The Net: The Reconstruction of Self And Community. SK Tambyah Advances in consumer research 23 (1), 1996 | 99 | 1996 |
| Antecedents and consequences of status consumption among urban Vietnamese consumers NTT Mai, SK Tambyah Organizations and markets in emerging economies 2 (1), 75-98, 2011 | 95 | 2011 |
| Addressing criticisms of global religion research: A consumption‐based exploration of status and materialism, sustainability, and volunteering behavior EA Minton, LR Kahle, TS Jiuan, SK Tambyah Journal for the Scientific Study of Religion 55 (2), 365-383, 2016 | 80 | 2016 |
| Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors AK Kau World Scientific, 2004 | 80 | 2004 |
| The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of Singaporeans SJ Tan, SK Tambyah, AK Kau Social Indicators Research 78, 33-59, 2006 | 77 | 2006 |
| Sex role portrayal in television advertising: A comparative studyof Singapore and Malaysia CH Wee, ML Choong, SK Tambyah International Marketing Review 12 (1), 49-64, 1995 | 75 | 1995 |
| Wellbeing Of Singaporeans, The: Values, Lifestyles, Satisfaction And Quality Of Life SK Tambyah, SJ Tan, AK Kau World Scientific, 2009 | 46 | 2009 |
| Wellbeing Of Singaporeans, The: Values, Lifestyles, Satisfaction And Quality Of Life SK Tambyah, SJ Tan, AK Kau World Scientific, 2009 | 46 | 2009 |
| The quality of life in Singapore SK Tambyah, SJ Tan, AK Kau The Quality of Life in Confucian Asia, 155-194, 2008 | 46 | 2008 |
| Religion, religiosity, and values: Implications for consumer behavior LR Kahle, AK Kau, SK Tambyah, SJ Tan, K Jung The 2005 La Londe Conference, 249-259, 2004 | 39 | 2004 |
| Drivers of sustainability and consumer well-being: An ethically-based examination of religious and cultural values EA Minton, SJ Tan, SK Tambyah, RL Liu Journal of Business Ethics 175, 167-190, 2022 | 34 | 2022 |
| Measuring status orientations: Scale development and validation in the context of an Asian transitional economy SK Tambyah, NT Tuyet Mai, K Jung Journal of Marketing Theory and Practice 17 (2), 175-187, 2009 | 34 | 2009 |
| Rethinking Theories of" Consumer Culture" Through Postmodern Analyses of Consumption and the Production of Hybrid Cultural Forms. CJ Thompson, SK Tambyah Advances in Consumer Research 25 (1), 1998 | 33 | 1998 |
| Happiness and wellbeing: The Singaporean experience SK Tambyah, SJ Tan Routledge, 2012 | 23 | 2012 |
| Revisiting the Cultural Identity Model: Sojourners' Negotiations of Identity and Consumption Experiences. SK Tambyah, R Chng Advances in consumer research 33 (1), 2006 | 18 | 2006 |
