Joel (Järvinen) Mero
Joel (Järvinen) Mero
LUT University
Verified email at lut.fi - Homepage
TitleCited byYear
DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.
J Järvinen, A Tollinen, H Karjaluoto, C Jayawardhena
Marketing Management Journal 22 (2), 2012
1602012
Harnessing marketing automation for B2B content marketing
J Järvinen, H Taiminen
Industrial Marketing Management 54, 164-175, 2016
1472016
The use of Web analytics for digital marketing performance measurement
J Järvinen, H Karjaluoto
Industrial Marketing Management 50, 117-127, 2015
1112015
Consumer acceptance and use of Instagram
J Järvinen, R Ohtonen, H Karjaluoto
2016 49th Hawaii International Conference on System Sciences (HICSS), 2227-2236, 2016
222016
Web analytics and social media monitoring in industrial marketing: Tools for improving marketing communication measurement
J Järvinen, A Töllmen, H Karjaluoto
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
142015
The use of digital analytics for measuring and optimizing digital marketing performance
J Järvinen
Jyväskylä studies in business and economics, 2016
112016
Social media monitoring in the industrial business to business sector
A Töllinen, J Järvinen, H Karjaluoto
World Journal of Social Sciences, 2012
9*2012
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
J Mero
Electronic Markets 28 (2), 205-217, 2018
72018
A Firm’s Activity in Social Media and Its Relationship with Corporate Reputation and Firm Performance
H Karjaluoto, H Mäkinen, J Järvinen
Blurring the Boundaries Through Digital Innovation, 161-172, 2016
52016
The impact of digitalization on marketing communications measurement process: case of global B2B industrial companies
J Järvinen
12011
Impact of Technology Use on Performance: An Organizational Perspective within Social CRM
T Küpper, J Järvinen, H Karjaluoto, A Wieneke, T Lehmkuhl, R Jung
Under review at 36th International Conference on Information Systems, 2015
2015
Demonstrating the Impact of E-Marketing on Industrial Sales.
J Järvinen, H Karjaluoto
Bled eConference, 11, 2014
2014
The adoption of marketing automation technology in the B2B sector: Identifying organizational challenges in the adoption process and how to overcome them
J Järvinen, M Leinonen
The system can't perform the operation now. Try again later.
Articles 1–13