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christian nedu osakwe
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Year
Linking SMEs profitability to brand orientation and market-sensing capability: A service sector evidence
CN Osakwe, M Chovancova, BU Ogbonna
Periodica Polytechnica Social and Management Sciences 24 (1), 34-40, 2016
412016
Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria
CN Osakwe, M Chovancová, M Agu
Information Development 32 (4), 904-919, 2016
362016
CSR: A roadmap towards customer loyalty
CN Osakwe, TO Yusuf
Total Quality Management & Business Excellence 32 (13-14), 1424-1440, 2021
322021
Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana
AB Jibril, MA Kwarteng, M Pilik, E Botha, CN Osakwe
Sustainability 12 (3), 854, 2020
252020
Facilitating mCommerce Growth in Nigeria through mMoney Usage: A Preliminary Analysis
CN Osakwe, TC Okeke
Interdisciplinary Journal of Information, Knowledge, and Management 11, 115-139, 2016
252016
A time series analysis of macroeconomic determinants of household spending in the era of cross-cultural dynamics: Czech Republic as a case study
N Verter, CN Osakwe
Procedia Economics and Finance 12, 733 – 742, 2014
242014
Crafting an effective brand oriented strategic framework for growth-aspiring small businesses: A conceptual study
CN Osakwe
Qualitative Report, 2016
232016
The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country
A Ciunova-Shuleska, N Palamidovska-Sterjadovska, CN Osakwe, ...
Journal of East European Management Studies, 83-104, 2017
212017
Building strong customer relationships through brand orientation in small service firms: An empirical investigation
M Chovancová, CN Osakwe, BU Ogbonna
Croatian Economic Survey 17 (1), 111-138, 2015
202015
Towards achieving strong customer loyalty in the financial services industry: Ghanaian top banks’ customers as a test case
H Amegbe, CN Osakwe
International Journal of Bank Marketing 36 (5), 988-1007, 2018
192018
Economic Globalization and Economic Performance Dynamics: Some New Empirical Evidence from Nigeria
N Verter, CN Osakwe
Mediterranean Journal of Social Sciences 6 (1), 87-96, 2015
182015
Prediction of stock market in nigeria using artificial neural network
PA Idowu, C Osakwe, AK Aderonke, ER Adagunodo
International Journal of Intelligent Systems and Applications 4 (11), 68, 2012
182012
SMEs growth in the Czech Republic: Some macroeconomic perspectives
CN Osakwe, N Verter, V Bečvářová, M Chovancová
Acta Universitatis agriculturae et silviculturae mendelianae brunensis, 2015
142015
Can business-to-Consumer electronic commerce be a game-changer in Anglophone West African countries? Insights from secondary data and consumers' perspectives
S Nabareseh, NC Osakwe
World Applied Sciences Journal 30 (11), 1515-1525, 2014
142014
Understanding cosmopolitan consumers’ repeat purchasing in the eMarketplace: Contribution from a brand orientation theoretical perspective
CN Osakwe, H Boateng, S Popa, M Chovancová, P Soto-Acosta
E a M: Ekonomie a Management, 2016
132016
A Comparative Study of Consumers’ Readiness for Internet Shopping in Two African Emerging Economies: Some Preliminary Findings
S Nabareseh, CN Osakwe, P Klímek, M Chovancová
Mediterranean Journal of Social Sciences 5 (23), 1882-1889, 2014
132014
A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences
CN Osakwe, B Ruiz, H Amegbe, NB Chinje, JH Cheah, T Ramayah
Journal of Retailing and Consumer Services 56, 102182, 2020
122020
Customer centricity: an empirical analysis in the micro-sized firm
CN Osakwe
Journal of Strategic Marketing 28 (5), 455-468, 2020
122020
Complementary impact of capabilities and brand orientation on SMBs performance
A Ciunova-Shuleska, CN Osakwe, N Palamidovska-Sterjadovska
Journal of Business Economics and Management 17 (6), 1270-1285, 2016
122016
Brand orientation, brand-building behavior and brand identity in SMEs: An empirical evaluation
CN Osakwe, N Palamidovska-Sterjadovska, M Mihajlov, ...
Marketing Intelligence & Planning, 2020
102020
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