Leveraging artificial intelligence in marketing for social good—An ethical perspective E Hermann Journal of Business Ethics 179 (1), 43-61, 2022 | 156 | 2022 |
Artificial intelligence and mass personalization of communication content—An ethical and literacy perspective E Hermann New media & society 24 (5), 1258-1277, 2022 | 100 | 2022 |
Consumer responses to homosexual imagery in advertising: A meta-analysis M Eisend, E Hermann Journal of Advertising 48 (4), 380-400, 2019 | 88 | 2019 |
Anthropomorphized artificial intelligence, attachment, and consumer behavior E Hermann Marketing Letters 33 (1), 157-162, 2022 | 48 | 2022 |
Facebook and the cultivation of ethnic diversity perceptions and attitudes E Hermann, M Eisend, T Bayón Internet Research 30 (4), 1123-1141, 2020 | 41 | 2020 |
Television, continuity, and change: A meta-analysis of five decades of cultivation research E Hermann, M Morgan, J Shanahan Journal of Communication 71 (4), 515-544, 2021 | 28 | 2021 |
Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently? M Eisend, E Hermann International Journal of Research in Marketing 37 (4), 678-696, 2020 | 25 | 2020 |
Artificial intelligence in marketing: friend or foe of sustainable consumption? E Hermann AI & SOCIETY 38 (5), 1975-1976, 2023 | 14 | 2023 |
Caffeine’s effects on consumer spending D Biswas, P Hartmann, M Eisend, C Szocs, B Jochims, V Apaolaza, ... Journal of Marketing 87 (2), 149-167, 2023 | 11 | 2023 |
Artificial intelligence in research and development for sustainability: the centrality of explicability and research data management E Hermann, G Hermann AI and Ethics 2 (1), 29-33, 2022 | 9 | 2022 |
Ethical artificial intelligence in chemical research and development: a dual advantage for sustainability E Hermann, G Hermann, JC Tremblay Science and Engineering Ethics 27, 1-16, 2021 | 8 | 2021 |
Cultivation and social media: A meta-analysis E Hermann, M Morgan, J Shanahan New Media & Society 25 (9), 2492-2511, 2023 | 7 | 2023 |
Psychological targeting: nudge or boost to foster mindful and sustainable consumption? E Hermann AI & SOCIETY 38 (2), 961-962, 2023 | 6 | 2023 |
The Cultivation Effect of Social Network Site Use on Consumers' Brand Attitudes, Ethnic Diversity Perceptions and Attitudes E Hermann Europa-Universität Viadrina Frankfurt, 2016 | 6 | 2016 |
Social change, cultural resistance: A meta-analysis of the influence of television viewing on gender role attitudes E Hermann, M Morgan, J Shanahan Communication Monographs 89 (3), 396-418, 2022 | 3 | 2022 |
Deploying artificial intelligence in services to AID vulnerable consumers E Hermann, GY Williams, S Puntoni Journal of the Academy of Marketing Science, 1-21, 2023 | 1 | 2023 |
Television, Authoritarianism, and Support for Trump: A Replication E Hermann, M Morgan, J Shanahan, HY Yan Public Opinion Quarterly 87 (2), 389-401, 2023 | 1 | 2023 |
Information Security: The Cornerstone for Surviving the Digital Wild P Langendörfer, S Kornemann, W Alsabbagh, E Hermann The Future of Smart Production for SMEs: A Methodological and Practical …, 2022 | | 2022 |