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Veronique Cova;  Véronique Aubert
Veronique Cova; Véronique Aubert
professeur Consumer Research, Aix-Marseille Université
Verified email at iae-aix.com
Title
Cited by
Cited by
Year
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
B Cova, V Cova
European journal of marketing 36 (5/6), 595-620, 2002
17932002
Servicescapes: From modern non-places to postmodern common places
V Aubert-Gamet, B Cova
Journal of business research 44 (1), 37-45, 1999
4951999
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters
B Cova, V Cova
Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001
4052001
Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs
V Cova, B Cova
Dunod, 2001
3922001
Twisting servicescapes: diversion of the physical environment in a re‐appropriation process
V Aubert‐Gamet
International Journal of Service Industry Management 8 (1), 26-41, 1997
3491997
On the road to prosumption: Marketing discourse and the development of consumer competencies
B Cova, V Cova
Consumption Markets & Culture 15 (2), 149-168, 2012
2432012
Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur
B Cova, V Cova
Recherche et Applications en Marketing (French Edition) 24 (3), 81-100, 2009
1822009
Alternatives Marketing dans la distribution
V Cova, B Cova
Dunod, 2001
131*2001
Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China
V Cova, L Jiang
International Journal of Marketing Studies 4 (6), 1-9, 2012
1212012
Le design d'environnement commercial dans les services: appropriation et détournement par le client
V Aubert-Gamet
Aix-Marseille 3, 1996
791996
Marketing management: A cultural perspective
LM Visconti, L Peñaloza, N Toulouse
Routledge, 2020
752020
How sex differences in perceptions influence customer satisfaction: A study of theatre audiences
ZG Voss, V Cova
Marketing theory 6 (2), 201-221, 2006
672006
Faces of the new consumer: A genesis of consumer governmentality
B Cova, V Cova
Recherche et Applications en Marketing (English Edition) 24 (3), 81-99, 2009
662009
L’expérience de consommation: de la manipulation à la compromission
B Cova, V Cova
Actes des troisièmes Journées Normandes de la Consommation, 2004
552004
Pain, suffering and the consumption of spirituality: a toe story
V Cova, B Cova
Journal of Marketing Management 35 (5-6), 565-585, 2019
452019
I feel good—who needs the market?: Struggling and having fun with consumer-driven experiences
V Cova, E Rémy
Consuming experience, 51-64, 2013
422013
L'hyperconsommateur, entre immersion et sécession
B COVA, V COVA
Sociologie clinique (Paris), 199-213, 2004
412004
Exit, voice, loyalty and… twist: Consumer research in search of the subject
V Cova, B Cova
Interpretive consumer research: Paradigms, methodologies & applications, 25-45, 2000
372000
Le design des services
V Cova
Décisions marketing, 29-40, 2004
352004
Hospitalité et consommation touristique
V Cova, JLJL Giannelloni
Revista Hospitalidade, 517-546, 2015
282015
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