| Negative outcomes of positive brand relationships K Jain, I Sharma Journal of Consumer Marketing 36 (7), 986-1002, 2019 | 73 | 2019 |
| Factors affecting the adoption of fashion mobile shopping applications BK Manjari Soni, Kokil Jain Journal of Global Fashion Marketing, 2019 | 64 | 2019 |
| Mainstreaming fashion rental consumption: A systematic and thematic review of literature R Jain, K Jain, A Behl, V Pereira, M Del Giudice, D Vrontis Journal of Business Research 139, 1525-1539, 2022 | 51 | 2022 |
| Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment I Sharma, K Jain, A Behl Journal of Business Research 121, 696-712, 2020 | 40 | 2020 |
| The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations JZZ Abhishek Behl, Meena Chavan, Kokil Jain, Isha Sharma,Vijay Edward Pereira International Journal of Manpower, 2021 | 33 | 2021 |
| Gamifying the gig: transitioning the dark side to bright side of online engagement A Behl, P Sheorey, K Jain, M Chavan, I Jajodia, ZJ Zhang Australasian Journal of Information Systems 25, 1-34, 2021 | 30 | 2021 |
| Customer engagement and relationships in multi-actor service ecosystems P Sharma, K Jain, RPJ Kingshott, A Ueno Journal of Business Research 121, 487-494, 2020 | 28 | 2020 |
| An empirical study of factors determining wearable fitness tracker continuance among actual users K Jain, I Sharma, G Singh International Journal of Technology Marketing 13 (1), 83-109, 2018 | 24 | 2018 |
| The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM I Sharma, K Jain, R Gupta Journal of Asia Business Studies 16 (4), 652-675, 2022 | 21 | 2022 |
| The pleasure and the guilt-impulse purchase and post purchase regret: A study of young Indian consumers K Jain, S Gautam, D Pasricha Indian Journal of Marketing 48 (3), 49-63, 2018 | 21 | 2018 |
| Mobile Health (mHealth) Application Loyalty in Young Consumers M Soni, K Jain, I Sharma Young Consumers, 2021 | 18 | 2021 |
| Consumer Behaviour N Gautam, K Jain Wisdom Publ., 2008 | 18 | 2008 |
| Brand bravery: Conceptualization, scale development and validation K Jain, I Jajodia, P Sharma, G Singh Journal of Product and Brand Management, 2020 | 17 | 2020 |
| Empirical Investigation of participation on crowdsourcing platforms-A gamified approach: Crowdsourcing Platforms A Behl, M Chavan, K Jain Journal of Global Information Management, 2021 | 16* | 2021 |
| Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability I Sharma, K Jain, G Singh Online Information Review 44 (7), 1421-1441, 2020 | 15 | 2020 |
| Antecedents affecting the purchase intention of millennials towards luxury fashion goods: A mixed methods study D Pasricha, K Jain Indian Journal of Marketing, 2020 | 15 | 2020 |
| Promotion and branding from the lens of gamification in challenging times G Spais, A Behl, K Jain, V Jain, G Singh Journal of Promotion Management 28 (4), 413-419, 2022 | 13 | 2022 |
| Voice of the stars-exploring the outcomes of online celebrity activism K Jain, I Sharma, A Behl Journal of Strategic Marketing, 1-22, 2021 | 11 | 2021 |
| Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement MS Balaji, A Behl, K Jain, AM Baabdullah, M Giannakis, A Shankar, ... Industrial Marketing Management 113, 243-257, 2023 | 9 | 2023 |
| The impact of anthropomorphism on purchase intention of smartphones: A study of young Indian consumers R Gupta, K Jain Indian Journal of Marketing, 2019 | 9 | 2019 |
Isha SharmaYork UniversityVerified email at yorku.ca
