| Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful P Puska, S Kurki, M Lähdesmäki, M Siltaoja, H Luomala Appetite 121, 348-359, 2018 | 83 | 2018 |
| Get some respect–buy organic foods! When everyday consumer choices serve as prosocial status signaling H Luomala, P Puska, M Lähdesmäki, M Siltaoja, S Kurki Appetite 145, 104492, 2020 | 49 | 2020 |
| Male–male status signaling through favoring organic foods: Is the signaler perceived and treated as a friend or a foe? P Puska, S Kurki, M Lähdesmäki, M Siltaoja, H Luomala Psychology & Marketing 33 (10), 843-855, 2016 | 47 | 2016 |
| The dynamics of (de) stigmatization: Boundary construction in the nascent category of organic farming M Siltaoja, M Lähdesmaki, N Granqvist, S Kurki, P Puska, H Luomala Organization Studies 41 (7), 993-1018, 2020 | 45 | 2020 |
| Does organic food consumption signal prosociality?: An application of Schwartz’s value theory P Puska Journal of food products marketing 25 (2), 207-231, 2019 | 39 | 2019 |
| Empowered by stigma? Pioneer organic farmers’ stigma management strategies M Lähdesmäki, M Siltaoja, H Luomala, P Puska, S Kurki Journal of rural studies 65, 152-160, 2019 | 37 | 2019 |
| Capturing qualitatively different healthfulness images of food products P Puska, HT Luomala Marketing Intelligence & Planning 34 (5), 605-622, 2016 | 14 | 2016 |
| Organic is the new black: Sending and interpreting reputational signals in the context of organic food choices P Puska Vaasan yliopisto, 2019 | 2 | 2019 |
| From Shame to Fame: A Model of the Destigmatization Process in Media Discourse ME Siltaoja, M Lahdesmaki, P Puska, S Kurki, H Luomala Academy of Management Proceedings 2015 (1), 11686, 2015 | 1 | 2015 |
| Kuluttajan elintarvikkeen terveellisyyden ja maun kokeminen: brandin taikaa vai kohderyhmän sananvaltaa? P Puska | 1 | 2012 |
| The Dynamics of (De) Stigmatization ME Siltaoja, M Lähdesmäki, N Granqvist, S Kurki, P Puska, H Luomala SAGE Publications Ltd, 2020 | | 2020 |
| This is a self-archived version of an original article. This version may differ from the original in pagination and typographic details. ME Siltaoja, M Lähdesmäki, N Granqvist, S Kurki, P Puska, H Luomala | | 2020 |
