| An analysis of cause-related marketing implementation strategies through social alliance: Partnership conditions and strategic objectives G Liu, WW Ko Journal of business ethics 100, 253-281, 2011 | 173 | 2011 |
| Organizational learning and marketing capability development: A study of the charity retailing operations of British social enterprise G Liu, WW Ko Nonprofit and Voluntary Sector Quarterly 41 (4), 580-608, 2012 | 161 | 2012 |
| Employee participation in cause-related marketing strategies: A study of management perceptions from British consumer service industries G Liu, C Liston-Heyes, WW Ko Journal of Business Ethics 92, 195-210, 2010 | 144 | 2010 |
| Strategic orientation and social enterprise performance G Liu, S Takeda, WW Ko Nonprofit and Voluntary Sector Quarterly 43 (3), 480-501, 2014 | 120 | 2014 |
| The transformation from traditional nonprofit organizations to social enterprises: An institutional entrepreneurship perspective WW Ko, G Liu Journal of business ethics 171 (1), 15-32, 2021 | 109 | 2021 |
| Managing employee attention and internal branding G Liu, WW Ko, C Chapleo Journal of Business Research 79, 1-11, 2017 | 97 | 2017 |
| Environmental strategy and competitive advantage: The role of small‐and medium‐sized enterprises' dynamic capabilities WW Ko, G Liu Business Strategy and the Environment 26 (5), 584-596, 2017 | 94 | 2017 |
| The role of internal branding in nonprofit brand management: An empirical investigation G Liu, C Chapleo, WW Ko, IK Ngugi Nonprofit and Voluntary Sector Quarterly 44 (2), 319-339, 2015 | 81 | 2015 |
| Social alliance and employee voluntary activities: A resource-based perspective G Liu, WW Ko Journal of Business Ethics 104, 251-268, 2011 | 74 | 2011 |
| Understanding the process of knowledge spillovers: Learning to become social enterprises WW Ko, G Liu Strategic entrepreneurship journal 9 (3), 263-285, 2015 | 72 | 2015 |
| Strategic direction of corporate community involvement G Liu, TY Eng, WW Ko Journal of Business Ethics 115, 469-487, 2013 | 69 | 2013 |
| How information technology assimilation promotes exploratory and exploitative innovation in the small‐and medium‐sized firm context: the role of contextual ambidexterity and … WW Ko, G Liu Journal of product innovation management 36 (4), 442-466, 2019 | 60 | 2019 |
| Social entrepreneurial passion and social innovation performance WW Ko, G Liu, WT Wan Yusoff, CR Che Mat Nonprofit and Voluntary Sector Quarterly 48 (4), 759-783, 2019 | 55 | 2019 |
| How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances? G Liu, WW Ko, C Chapleo Journal of Business Ethics 151, 497-516, 2018 | 42 | 2018 |
| Proactive entrepreneurial behaviour, market orientation, and innovation outcomes: A study of small-and medium-sized manufacturing firms in the UK G Liu, WWJ Ko, I Ngugi, S Takeda European Journal of Marketing 51 (11/12), 1980-2001, 2017 | 41 | 2017 |
| A business ecosystem perspective of supply chain justice practices: A study of a marina resort supply chain ecosystem in Indonesia G Liu, L Aroean, WW Ko International Journal of Operations & Production Management 39 (9/10), 1122-1143, 2019 | 37 | 2019 |
| External supply chain flexibility and product innovation performance: A study of small-and medium-sized UK-based manufacturers WWJ Ko, G Liu, IK Ngugi, C Chapleo European Journal of Marketing 52 (9/10), 1981-2004, 2018 | 36 | 2018 |
| Overcoming the liability of smallness by recruiting through networks in China: A guanxi-based social capital perspective WW Ko, G Liu The International Journal of Human Resource Management 28 (11), 1499-1526, 2017 | 36 | 2017 |
| A typology of guanxi-based governance mechanisms for knowledge transfer in business networks of Chinese small and medium-sized enterprises WW Ko, G Liu Group & Organization Management 42 (4), 548-590, 2017 | 25 | 2017 |
| Harmonious workplace climate and employee altruistic behavior: from social exchange perspective HTM Bui, G Liu, WW Ko, A Curtis International Journal of Manpower 42 (1), 95-112, 2021 | 21 | 2021 |
